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December 20, 2014

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Monday 12/22/14 at 1:00PM CST
CMA - Association Membership Overview
Thinking about becoming a member and want to know more? Plea...

Monday 12/22/14 at 1:30PM CST
CMA - Certification Overview
Thinking about becoming certified

Thursday 12/25/14 at 10:00AM CST
CMA - Shopper Marketing/Shopper Insights
NO MEETING DUE TO HOLIDAY Focuses on how retailers and manu...

Friday 12/26/14 at 1:00PM CST
CMA - Solution Provider Demonstrations
NO MEETING DUE TO HOLIDAY Solution Provider Demonstration f...

Monday 12/29/14 at 1:00PM CST
CMA - Association Membership Overview
Thinking about becoming a member and want to know more? Plea...

Upcoming Industry Events

Sunday 1/11/15 at 9:00AM CST
NRF Retail Big Show 2015
NRF's Annual Convention & EXPO earned the nickname "Retail's...

Sunday 1/11/15 at 11:00AM CST
Winter Fancy Food Show
The West Coast’s largest specialty food and beverage trade s...

Saturday 1/24/15 at 9:00AM CST
FMI Mid-Winter Executive Conference
The FMI Midwinter Executive Conference is a dynamic, invitat...

Wednesday 2/4/15 All day
Convenience Retailing University
Every business must find ways to drive revenue and growth. W...

Tuesday 2/17/15 at 8:30AM GMT
3rd Annual Executing Shopper Insights 2015
This event explores the different and unique strategies bein...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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