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July 7, 2015




What is Category Management?


Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:


The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica






Upcoming Industry Web-Meetings

Thursday 7/9/15 at 10:00AM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Thursday 7/9/15 at 11:00AM CDT
Connect and Grow With Hispanic Consumers
Hispanics are rapidly growing, both in population and spendi...

Thursday 7/16/15 at 10:00AM CDT
CMA - Insights & Analytics Webinar
Focuses on how manufacturers and retailers are implementing ...

Thursday 7/16/15 at 1:00PM CDT
CMA - IP Webinar
Monthly web-meeting devoted to sharing intellectual property...

Wednesday 7/22/15 at 10:30AM CDT
Conquering the Omnichannel Challenge –Today and the Long Term
In Rapidly Changing World, Retailers, Manufacturers, Wholesa...



Upcoming Industry Events

Saturday 8/22/15 at 9:00AM CDT
NACDS Total Store Expo
The NACDS Total Store Expo blends the tradeshow and senior-l...

Saturday 8/22/15 at 12:00PM CDT
NACDS Total Store Expo
The NACDS Total Store Expo blends the tradeshow and senior-l...

Wednesday 9/9/15 at 9:00AM CDT
2015 Auto Care Association Fall Leadership Days


Tuesday 9/29/15 at 11:00AM CDT
2015 Category Management Conference


Monday 10/5/15 at 8:00AM CDT
Shop.org 2015 Digital Summit
In 2015, more than 5,400 professionals will gather in Philad...



WHAT IS THE ASSOCIATION?
FEEDBACK FROM CMA CORPORATE MEMBER LEADERS

• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”


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