Category Management Association
Mission: Advancing professional standards in category management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:


• Category Management
• Consumer Insights
• In-Store Execution/Merchandising
• Space Management
• Shopper Insights & Shopper Marketing
• Trade Promotion
• Pricing

The Association enables category management professionals to connect with peers around the world. It is an unbiased central resource for industry information and best practices, and is the only organization certifying coursework and individual category management professionals according to recognized, industry-wide standards.