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March 27, 2015




What is Category Management?


Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:


The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica






Upcoming Industry Web-Meetings

Thursday 4/2/15 at 10:00AM CDT
CMA - Space Management Webinar
Focuses on how manufacturers and retailers are using space m...

Thursday 4/9/15 at 10:00AM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Thursday 4/9/15 at 12:00PM CDT
CMA - Latin America Chapter Meeting
Segundo Jueves del mes: Certificaciones y beneficios con tes...

Thursday 4/9/15 at 1:00PM CDT
CMA - Canadian Chapter Meeting


Thursday 4/16/15 at 10:00AM CDT
CMA - Insights & Analytics Webinar
Focuses on how manufacturers and retailers are implementing ...



Upcoming Industry Events

Tuesday 4/7/15 at 9:00AM CDT
Inmar Analytics Forum
The Inmar Analytics Forum is an annual event, held in Winsto...

Sunday 4/12/15 at 6:00PM CDT
POI Spring Summit
Leading companies are beginning to understand the the benefi...

Monday 4/20/15 at 10:00AM CDT
2015 IRI Summit
The 2015 conference will focus on the newest and most innova...

Thursday 4/23/15 at 9:00AM CDT
THE RETAIL EXPERIENCE SYMPOSIUM
The digital world is fundamentally a transactional one — be ...

Saturday 4/25/15 at 12:00PM CDT
2015 Retail Merchandising and Marketing Conference
Taking place April 25-28, 2015, at the JW Marriott Las Vegas...



WHAT IS THE ASSOCIATION?
FEEDBACK FROM CMA CORPORATE MEMBER LEADERS

• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”


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