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September 22, 2014

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Monday 9/22/14 at 1:00PM CDT
CMA - Association Membership Overview
Thinking about becoming a member and want to know more? Plea...

Monday 9/22/14 at 1:30PM CDT
CMA - Certification Overview
Thinking about becoming certified

Thursday 9/25/14 at 10:00AM CDT
CMA - Shopper Marketing/Shopper Insights
Focuses on how retailers and manufacturers are using shopper...

Friday 9/26/14 at 9:00AM MDT
CMKG "Category Management Overview" Complimentary Live Webinar
Here's a great chance for you to learn the basics about cate...

Friday 9/26/14 at 1:00PM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Upcoming Industry Events

Sunday 9/21/14 All day
FSTEC is the longest running technology conference and showc...

Monday 9/29/14 at 1:30PM EDT
2014 Annual Category Management Conference - Leaders Sessions
Composed of C-level, VP level, Team Directors: strategic ins...

Tuesday 9/30/14 at 12:00PM EDT
2014 Annual Category Management Conference
This year's theme: 'Strategic Collaboration for Shopper Sati...

Thursday 10/2/14 All day
2014 Retailing Summit
osted by Texas A&M University’s Center for Retailing Studies...

Tuesday 10/7/14 at 8:00AM CDT
Every year, the NACS Show brings together convenience and fu...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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