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April 21, 2015

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Thursday 4/23/15 at 10:00AM CDT
CMA - Shopper Marketing/Shopper Insights
Focuses on how retailers and manufacturers are using shopper...

Thursday 4/23/15 at 1:00PM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Tuesday 4/28/15 at 1:00PM CDT
Your Retail Deli: Fortune or Failure
Tyson Foods has invested heavily in research around consumer...

Thursday 5/7/15 at 10:00AM CDT
CMA - Space Management Share Group
Focuses on how manufacturers and retailers are using space m...

Wednesday 5/13/15 at 9:00AM CDT
LEAD Virtual Marketing Conference
The Only Collaborative Conference for CPG Manufacturers and ...

Upcoming Industry Events

Monday 4/20/15 at 10:00AM CDT
2015 IRI Summit
The 2015 conference will focus on the newest and most innova...

Thursday 4/23/15 at 9:00AM CDT
The digital world is fundamentally a transactional one — be ...

Saturday 4/25/15 at 12:00PM CDT
2015 Retail Merchandising and Marketing Conference
Taking place April 25-28, 2015, at the JW Marriott Las Vegas...

Sunday 4/26/15 at 2:00PM CDT
FOCUS 2015, JDA’s annual global conference, will bring toget...

Tuesday 5/5/15 at 8:00AM CDT
Connected Consumer Summit
“The Connected Consumer Summit provides a dynamic platform f...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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