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July 28, 2015

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Wednesday 7/29/15 at 10:00AM CDT
eCommerce Jumpstart for Brands: 5 Steps to Success
eCommerce is rapidly growing with an increasing number of co...

Thursday 8/6/15 at 10:00AM CDT
CMA - Space Management Webinar
Focuses on how manufacturers and retailers are using space m...

Thursday 8/13/15 at 10:00AM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Tuesday 8/18/15 at 6:00PM CDT
Hello,competitive advantage
CMKG's new business partners in Australia and New Zealand - ...

Thursday 8/20/15 at 10:00AM CDT
CMA - Insights & Analytics Webinar
Focuses on how manufacturers and retailers are implementing ...

Upcoming Industry Events

Saturday 8/22/15 at 9:00AM CDT
NACDS Total Store Expo
The NACDS Total Store Expo blends the tradeshow and senior-l...

Saturday 8/22/15 at 12:00PM CDT
NACDS Total Store Expo
The NACDS Total Store Expo blends the tradeshow and senior-l...

Wednesday 9/9/15 at 9:00AM CDT
2015 Auto Care Association Fall Leadership Days

Tuesday 9/29/15 at 11:00AM CDT
2015 Category Management Conference

Sunday 10/11/15 at 10:00AM CDT
Every year, the NACS Show brings together convenience and fu...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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