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May 27, 2015

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Thursday 5/28/15 at 10:00AM CDT
CMA - Shopper Marketing/Shopper Insights
Focuses on how retailers and manufacturers are using shopper...

Thursday 5/28/15 at 1:00PM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Thursday 6/4/15 at 10:00AM CDT
CMA - Space Management Webinar
Focuses on how manufacturers and retailers are using space m...

Thursday 6/11/15 at 10:00AM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Friday 6/12/15 at 11:00AM EDT
CMKG "Category Management Overview" Complimentary Live Webinar
Here's a great chance for you to learn the basics about cate...

Upcoming Industry Events

Sunday 5/31/15 at 12:00PM CDT
GS1 Connect
We keep our program offering fresh year-after-year and bring...

Monday 6/8/15 at 8:00AM CDT
FMI Connect
FMI Connect is the annual event where food retailers of all ...

Monday 6/8/15 at 9:00AM CDT
International Dairy Deli and Bakery Show
Dairy-Deli-Bake Seminar & Expo is the largest show in the wo...

Monday 6/22/15 All day
FARE 2015: The Business of Food
In the battle for share of stomach, all food venues are both...

Monday 6/22/15 at 8:00AM CDT
Nielsen Consumer 360
Nielsen Consumer 360® brings you innovative thought leaders ...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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