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January 29, 2015

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Tuesday 2/3/15 at 1:00PM CST
2015 Trends, Myths and Realities Webinar
CPGmatters is teaming up with Exceedra to deliver an in-dept...

Thursday 2/5/15 at 10:00AM CST
CMA - Space Management Share Group
Focuses on how manufacturers and retailers are using space m...

Thursday 2/12/15 at 10:30AM CST
The State-of-the-Art in Assortment Customization
In the early 1990s, the consumer packaged goods (CPG) indust...

Thursday 2/12/15 at 12:00PM CST
CMA - Latin America Chapter Meeting
Segundo Jueves del mes: Certificaciones y beneficios con tes...

Thursday 2/12/15 at 1:00PM CST
CMA - Canadian Chapter Meeting

Upcoming Webinar


Upcoming Industry Events

Wednesday 2/4/15 All day
Convenience Retailing University
Every business must find ways to drive revenue and growth. W...

Monday 2/9/15 at 10:00AM CST
FSMA Top2Top
Foodservice Sales & Marketing Associations's annual executiv...

Tuesday 2/17/15 at 8:30AM GMT
3rd Annual Executing Shopper Insights 2015
This event explores the different and unique strategies bein...

Sunday 2/22/15 at 10:00AM CST
Annual Meat Conference
Never before has the Annual Meat Conference offered such a c...

Wednesday 2/25/15 at 8:00AM CST
2015 Innovation and Marketing Summit
“How do I drive growth in my business through innovation?” T...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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