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October 20, 2014

What is Category Management?

Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:

The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica

Upcoming Industry Web-Meetings

Wednesday 10/22/14 at 1:00PM CDT
How to Boost Shopper Loyalty with Cause Marketing
Grocery retailers find success when they are able to connect...

Thursday 10/23/14 at 10:00AM CDT
CMA - Shopper Marketing/Shopper Insights
Focuses on how retailers and manufacturers are using shopper...

Friday 10/24/14 at 10:00AM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...

Monday 10/27/14 at 1:00PM CDT
CMA - Association Membership Overview
Thinking about becoming a member and want to know more? Plea...

Monday 10/27/14 at 1:30PM CDT
CMA - Certification Overview
Thinking about becoming certified

Upcoming Industry Events

Sunday 11/2/14 at 3:00PM CST
POI Fall Summit
Leading companies are beginning to understand the the benefi...

Tuesday 11/4/14 at 1:00AM CST
AAPEX represents the $477 billion global motor vehicle after...

Sunday 11/16/14 at 1:00PM CST
Outlook Leadership Conference
Outlook Leadership brings together convenience and petroleum...

Wednesday 2/4/15 All day
Convenience Retailing University
Every business must find ways to drive revenue and growth. W...

Wednesday 2/25/15 at 8:00AM CST
2015 Innovation and Marketing Summit
“How do I drive growth in my business through innovation?” T...


• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”

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