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May 20, 2013




Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:


The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica


What is Category Management?


New! Category Management 2013 Industry Report








The 2013 Annual Category Management Conference
Sept. 24-26th, San Antonio, TX

An Interactive Business Event for Trading Partners  
You do not need to be a member to attend.

 


Upcoming Industry Web-Meetings

Monday 5/20/13 at 1:00PM CDT
CMA - Association Membership Overview
Thinking about becoming a member and want to know more? Plea...

Monday 5/20/13 at 1:30PM CDT
CMA - Certification Overview
Thinking about becoming certified http://www.cpgcatnet.org/p...

Tuesday 5/21/13 at 11:00AM CDT
Leveraging the Power of Data
Registration Required. Leveraging your data to shift the bal...

Thursday 5/23/13 at 10:00AM CDT
CMA - Shopper Marketing/Shopper Insights
Focuses on how retailers and manufacturers are using shopper...

Friday 5/24/13 at 10:00AM CDT
CMA - Solution Provider Demonstrations
Solution Provider Demonstration for Retailers and Manufactur...



Upcoming Industry Events

Tuesday 5/21/13 at 9:00AM CDT
NCA Sweets & Snacks Expo
Break through the clutter by attending the confectionery and...

Monday 6/3/13 at 9:00AM MST
Nielsen Consumer 360 Conference


Thursday 6/6/13 at 6:00PM CDT
Convenience Store News Progressive Grocer Beverage Retail Summit
The Convenient Store News Progressive Grocer Beverage Retail...

Monday 6/10/13 at 9:00AM CDT
GS1 Connect
The GS1 Connect Conference is your annual opportunity to exp...

Saturday 6/30/13 at 12:00AM EDT
NASFT Summer International Fancy Food and Confection Show
North America’s Largest Specialty Food & Beverage Event will...



WHAT IS THE ASSOCIATION?
FEEDBACK FROM CMA CORPORATE MEMBER LEADERS

• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”


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