The Category Management Association
Mission: Advancing professional standards in category management
The association encompasses a broad range of strategic planning functions: consumer, shopper, channel, and category strategy professionals and focuses on:
- Category Management
- Consumer Insights
- In-Store Execution/Merchandising
- Space Management
- Shopper Insights & Shopper Marketing
- Trade Promotion
- Pricing
The association enables category management professionals to connect with peers around the world and advance their careers with the latest in tools and training. It is the only organization creating academically and industry recognized training standards and offering certifications in category management.
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