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November 1, 2014




What is Category Management?


Category Management Association Mission: Advancing Professional Standards in Category Management

The Association encompasses a broad range of strategic insights and planning functions related to consumer, shopper, channel, and category strategy including:


The Association enables category management professionals to connect with peers around the world.
It is an unbiased central resource for industry information and best practices, and is the only organization
certifying coursework and individual category management professionals according to recognized, industry-wide standards.
Capítulo Latinoamérica






Upcoming Industry Web-Meetings

Monday 11/3/14 at 1:00PM CST
CMA - Association Membership Overview
Thinking about becoming a member and want to know more? Plea...

Monday 11/3/14 at 1:30PM CST
CMA - Certification Overview
Thinking about becoming certified http://www.cpgcatnet.org/p...

Wednesday 11/5/14 at 12:00PM CST
IRI Times & Trends – Channel Migration
Consumer engagement and the CPG shopping journey have foreve...

Wednesday 11/5/14 at 1:00PM CST
Forever 21 Matches Styles to Consumer Demand
Ever-changing styles and an array of colors, sizes and acces...

Thursday 11/6/14 at 12:00PM CST
Brick Is The New Black: Store Fulfillment
Although more consumers are browsing and buying online and v...



Upcoming Industry Events

Sunday 11/2/14 at 3:00PM CST
POI Fall Summit
Leading companies are beginning to understand the the benefi...

Tuesday 11/4/14 at 1:00AM CST
AAPEX
CMA will be at AAPEX; visit us at Booth 37001. AAPEX represe...

Sunday 11/16/14 at 1:00PM CST
Outlook Leadership Conference
Outlook Leadership brings together convenience and petroleum...

Monday 11/17/14 at 5:00PM CST
Store Brands Innovation Awards 2014
Retailers will receive awards in four major categories: Prod...

Sunday 1/11/15 at 9:00AM CST
NRF Retail Big Show 2015
NRF's Annual Convention & EXPO earned the nickname "Retail's...



WHAT IS THE ASSOCIATION?
FEEDBACK FROM CMA CORPORATE MEMBER LEADERS

• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”

• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”  

• “CMA is a resource to keep your finger on the pulse of the catman industry.”

• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."

• “CMA is highly professional, and its values and standards are exceptional and not political.”

• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”

• “CMA can help propel category management into a leadership position”

• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”


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