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The Category Management Association
Mission Statement
Advancing professional standards in category management
Consumer, Shopper, Channel and Category Strategy Professionals
The association encompasses a broad range of strategic planning functions to include
- Shopper Insights
- Shopper Marketing
- Consumer Insights
- Trade Promotions
- In-Store Execution/Merchandising
- Strategic Sales and Marketing Efforts
- Interact with your peers around the world
- Advance your career with the latest in tools and training
- Organized by channel and category
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We look forward to connecting you with the CPG CatNet Community!
Join Now!
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Feedback
"...I found out yesterday that I did get the job of category manager! My category will be...any info on this category would be appreciated. I want to thank you for your time speaking with me and educating me. I would also like to tell you that I listed on my resume' that I was a member of cpg.catnet. I received comments at every stage of the interview process about this membership! It was a big plus!"
"I am a PhD candidate at the State University of New York at Buffalo School of Management. I came across your website while conducting some background research on category management to support my dissertation in supply chain management. First let me congratulate you on this web site. I found both design and content to be excellent. You have assembled a wealth of background information into practical issues in category management, and I learned quite a bit browsing the site..."
"I have been forwarding some of your content from the (weekly) e-mails to members of our group in order to "educate" and inform them about the significance of being well versed in Cat Mgmt. Our recent reorganization (and work we had completed in advance with McKinsey) has highlighted our glaring weakness in recognizing the key drivers for retail customers. We have skirted around the issues for the past few years but are now finally recognizing the need to get engaged in the process pieces, employ better level account leads and perhaps most critically employ more analysts and analytics. Your site is helping me make my case on a frequent basis so I'd like to commend you on your work..."
"...I am a supermarket industry fanatic! I'm all grocery 24-7. I found your website after reading an article in Progressive Grocer's Nov 17 edition. I just wanted to let you know that I absolutely LOVE your site. As an industry "junkie" I could spend hours combing through your site. I think it offers industry insight, a place of professionals to exchange ideas and opinions while remaining discreet. I'm currently seeking an opportunity on the CPG side of the industry and I think your website will help me. Again, I want to thank you for your website..."
"The site is great; I made it my home page and check it about three times a week."
"I absolutely love it; I think it is a great idea for catman professionals to be able to keep up to date on current issues, opportunities, etc."
"I wanted to thank you very much for developing this resource. The site is very thorough, valuable, and of course, extremely relevant to my career. As a very experienced category management professional, I really appreciate the initiative you've taken to develop this website."
"Very brilliant work here. My compliments, it is looking great. You will own the CM head set…"
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Mission statement ‘Advancing Professional Standards in Category Management.’
Early in 2003 an informal newsletter began circulating as an anonymous discussion group exchanging ideas and advice. An interview with Progressive Grocer article prompted the formation of a formal organization November 2004.
Since that time, the association has blossomed by simple word-of-mouth into a member-driven resource for sharing information and advice. The Resource Directories continue to expand by category and channel. Each of these directories has a matching Discussion Group, some of which are very active and some of which sit empty until someone starts a thread.
International Chapters have been added by request, along with university resources, professional coursework listings, new discussion group areas, and a new 'Virtual Convention Center' to allow members to hold small meetings as well as large webcasts.
The association seeks to serve the needs of its members and guests, creating 'buckets' for information to be amassed, and creating a 'place' for interaction among peers.
We invite you to participate, give us feedback and/or contribute an idea or information resource.
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