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March 9, 2010




The Category Management Association
Mission: Advancing professional standards in category management

The association encompasses a broad range of strategic planning functions: consumer, shopper, channel, and category strategy professionals and focuses on:


    • Category Management
    • Consumer Insights
    • In-Store Execution/Merchandising
    • Space Management
    • Shopper Insights & Shopper Marketing
    • Trade Promotion
    • Pricing

The association enables category management professionals to connect with peers around the world and advance their careers with the latest in tools and training. It is the only organization creating academically and industry recognized training standards and offering certifications in category management.  


What is Category Management?


Upcoming Industry Web-Meetings

Thursday 3/11/10 at 10:00AM CST
ROI Share Group
ROI - Value of Category Management in your Organization

Thursday 3/11/10 at 2:00PM EST
PMA - Winning the On-Shelf War
· What are consumers looking for on-shelf and how will they ...

Friday 3/12/10 at 10:00AM CST
OrgDev Share Group
Special Interest share Group: Organizational Development ...

Tuesday 3/16/10 at 2:00PM EDT
JDA - ASPAC Demand Tips & Tricks


Friday 3/19/10 at 10:00AM CDT
Insights & Analytics Share Group
Share Group: ‘Insights and Analytics’ Monthly Meetings Third...




Upcoming Industry Events

Monday 3/22/10 All day
2010 IRI Reinventing CPG and Retail Summit
The Summit is a world-class conference for passionate senior...

Tuesday 3/23/10 All day
The PMA Integrated Marketing Conference 2010


Tuesday 3/23/10 All day
JDA -Building Functional Planograms
This course focuses on applying features of the JDA Space Pl...

Thursday 3/25/10 at 9:00AM GMT
IGD-Successful Category Management: Getting Started
If you’re new to Category Management and need to understand ...

Thursday 3/26/10 All day
Category Management training for beginners
Program topics 1. What is Category Management? 2. Why ...



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Last updated: March 8, 2010