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Knowledge Now Webinar Series: Best Practices in Consumer Goods Analytics
Decisions Made Easy is pleased to present its Knowledge Now Webinar Series designed especially for consumer goods companies. View each webinar in the series and take away best practices you can apply in your organization to maximize retail sales and optimize the supply chain through intelligent demand and supply side analytics.
Pre-recorded Events 
Session 1: Top Trends in Consumer Goods Data Analytics
Hear Lisa Bradner, Senior Analyst, at Forrester Research discuss the latest findings on using POS and other data to connect with consumers through your customers. Get pragmatic and forward thinking advice on how to get the most value from your data. Plus, see how leading consumer goods companies are leveraging data to boost store intelligence and their bottom line.
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Session 2: Spotlight on Category Review
Explore the best way to analyze data to understand category dynamics and identify areas of opportunity where markets, segments and brands are underperforming. Learn methods for establishing a category’s dynamics and strategies to grow category sales. Plus, hear best practices on benchmarking performance.
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Session 3: Spotlight on Assortment Efficiency
Join Decisions Made Easy for this complimentary online seminar, Spotlight on Assortment Efficiency. Explore how you can successfully assess assortment efficiency across your category and its impact on category growth. Discover how to optimize the choice of SKUs on shelf to drive category growth and satisfy customer need through data analytics. Take away proven methods for measuring assortment efficiency. And, see how you can obtain a more comprehensive view of the total market and category with store-level analysis that integrates Direct Data, Syndicated and Panel data.
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Session 4: Best Practices in Consumer Goods Analytics: Spotlight on Gap Analysis
Explore best practices in Gap Analysis – the measured difference between opportunity and actual sales - to better understand your areas of success and opportunity. You’ll discover solutions to merchandising issues in your stores and in your category. This webinar demonstrates analytic techniques, data organization, reports and how to present the results of gap analysis to help you identify and quantify areas of success and opportunity, optimize your category management initiatives and resources and leverage integrated Direct Data and Syndicated Data.
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About Decisions Made Easy
Decisions Made Easy provides software and services for business users at consumer goods companies to maximize retail sales and optimize the supply chain through intelligent demand and supply side analytics. Decisions Made Easy brings deep understanding, specialized expertise, and proven, high productivity solutions that give consumer goods firms a fast track to knowledge. Visit www.decisions-made-easy.com
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