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Hosted Bar
Antipasto Bar
Bruchetta Bar
Crudite Station
Europe's Famous Sweets

 

The Category Management Standards &  Certification Steering Committee

 


Committee

  • Anheuser-Busch

  • Cadbury Schweppes Americas Beverages

  • Colgate

  • Del Monte

  • Hormel Foods
  • Johnson &Johnson

  • Johnsonville Sausage
  • Nestle Purina
  • Ross/Abbott Labs
  • University of Pittsburg, Katz Business School       

  • Western Michigan University


Official Sponsor:
   
Standards &  Certifications Committee



CATEGORY IDEAS
Latinamerican Category Management Agency
Official Sponsor:
   
Standards &  Certifications Committee


Become a Sponsor for the Annual Standards Meeting



Official Monthly eZine for CPG CatNet

Official Sponsor:
   
Standards &  Certifications Committee


 



You are here: MembershipSpecial Interest GroupsStandards Meetings

Standards Meetings

2008 Oct 29th  General Session Annual Category Management Association Conference 
Presentation 
about the results of the work they have been doing for the last 18 months.

  • Bob Wong, Del Monte Foods
    Chairman of the Category Management Standards &  Certification Steering Committee

This Steering Committee has formed to address industry guidelines for category management standards and certifications -- broadly defined to include establishment of skill areas and minimum levels of capability across relevant areas such as data analysis, space management, and shopper/consumer insights. 
Kudos to the following companies who meet monthly by webinar and contribute their expertise:
Abbott Nutrition * Anheuser-Busch * Cadbury Schweppes Americas Beverages * Colgate-Palmolive * DePaul University * Del Monte * Gerber, Nestle Infant Nutrition * Hormel Foods * Johnson &Johnson * Johnsonville Sausage * Mars Snack Foods USA * Nestle Purina * St Joseph’s University * University of Pittsburg, Katz Business School * Wal-Mart * Western Michigan University




2007 Event at the Hyatt Waterfall Pool Deck


Meeting Agenda
Category Management Standards &Certification Steering Committee

Round Tables 6pm

Table 1: Creating a World Class Category Management Curriculum
          ROI, Ann Marie McCabe

 

Table 2: Creating Category Management Training Programs: Retailers
          DATA Solutions by Design, Aaron Simmons

 

Table 3: Integrating Consumer &Shopper Insights into Category Management
          Interscope, Gary Schanzer, Principal and Carol Lauer, Principal

 

Table 4: International Category Management Team Training Challenges 
          Category Ideas, Mexico City, Carlos Adalid, Director Asociado

 

Table 5: Testing your Team: From Basic Sales Analyses to Advanced Analytics
           Delta Associates, Steve Gerst, Principal


6:45 pm
Donna Frazier, CPG CatNet Founding Director

Thank you for your attendance this evening and your support all year.
Special Training Materials Packets available for Retailer and Manufacturer department leaders.

 


7:00 pm
Standards Steering Committee

Chairperson: Bob Wong, Del Monte 
Vice Chairperson: Craig Hodnett, Cadbury Schweppes America’s Beverages

  • Committee Mission
  • Summary of Progress 2007
  • Goals 2008 including the University Initiative
                                          
                                                   

7:30 pm
Eric Togneri, CPG CatNet, VP and Principal
CPG CatNet Conferences: Looking ahead to the planned Regional Workgroup Conferences 2008

 


Become a Sponsor for the Annual Standards Meeting


TRAINING WORKSHOPS
Fall Conference Oct 22nd – 24 Naples FL

Morning WORKSHOP MONDAY THE 22ND
CatMan 101: Training &Development to Strengthen Your Practice – PART 1


8 - 9 Data Sources Overview
DATA Solutions by Design, Sue Nicholls,   President

Sightline Consulting, Aaron Simmons, President
What different data sources are available in the market?  How are they collected?  Where do I find them?  This workshop identifies the four basic data sources available in the consumer packaged goods industry, how they are derived, and ’watch-outs’ and strengths of each data source.

9 - 10 Moving from Practical to Strategic Analysis
DATA Solutions by Design, Sue Nicholls,   President

Sightline Consulting, Aaron Simmons, President
As a Category Management analyst, are you more of a data resource (someone who knows how to pull lots of data), or a strategic analytical resource (someone who provides breakthrough  insights) in your organization? This workshop will give you some ideas and techniques to start moving from the tactical to the strategic.

10:30—12   Dare to Test!  Assess your CatMan Skills
Testing Session One:  Core Analytic Skills for Sales Professionals
Delta Associates, Steve Gerst, Principal
What analytical skills are most crucial for creating data-driven sales analyses that add value to retailers?  In this workshop you will test your knowledge.  Results will be provided confidentially to each individual.


Afternoon WORKSHOP
CatMan 101: Training &Development to Strengthen Your Practice – PART 2


1 -2  Efficient Assortment
DATA Solutions by Design, Sue Nicholls,   President

Sightline Consulting, Aaron Simmons, President
Have you ever done an efficient assortment project?  How long did it take you?  Did you get wins from it?  This workshop gives you insights into how to complete assortment projects that get results, and are easy for retailers to make decisions on.


2 - 3 Excel Lifesavers
DATA Solutions by Design, Sue Nicholls,   President

Sightline Consulting, Aaron Simmons, President
Do you use Excel on a regular basis?  Do you know you could be using it more effectively, but don’t have the time to figure out how?  This workshop will give you some tips on things like getting rid of duplicate rank numbers, reducing the need for pivot tables by using array formulas, and quick tips on creating amazing spreadsheets.

 

(break)

3:30—5   Dare to Test!  Assess your CatMan Skills
Testing Session Two: Advanced Analytics for Category Managers
Delta Associates, Steve Gerst, Principal
What factors impact the retail financial metrics retailers care about?  What advanced analytical techniques are critical to effective category management?  In this workshop you will test your knowledge.  Results will be provided confidentially to each individual.




Standards & Certification Event 2006
at the Old Town Tortilla Factory

"CPG CatNet Standards &  Certifications supper provided a great avenue for Category Management Professionals to share and communicate..."
Brad Anderson, Director Strategic Selling, Nestle Purina Petcare




Official Sponsor:
   
Standards &  Certifications Committee




Official Sponsor: Standards &  Certifications Committee




Official Sponsor
    Standards &  Certifications Committee



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Last updated: August 15, 2008