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Additional 2008 Innovation: Continuing Education Pre-Conference Training Sessions will be led by several different industry trainers. CMKG will hold their two-day basic CatMan training program, which includes a certification that is being reviewed for endorsement by the CPG CatNet Standards Steering Committee. Also offered is an exciting 4 day business simulation exercise called Storewars. Combining conference attendance and continuing education will help you maximize your travel expenses and time away from the office, particularly for international attendees.
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Storewars
4-Day Business Simulation
October 24-27
Hope Mandel, Global Training Resources Director, CPG CatNet
Storewars provides participants with a chance to learn and test strategic management concepts for the Consumer Packaged Goods (CPG) industry for both manufacturers and retailers. Decisions must be made under tight deadlines on areas such as brand segmentation, positioning, promotions, price, discounts, new product development, terms of payment, shelf space allocation, store service levels and category management.
Storewars also recreates the interface between manufacturers and retailers, allowing participants to sharpen their negotiating skills.
Storewars Brochure Storewars Fact Sheet  |
Register for Storewars
4-Day Business Simulation
October 24-27
$3,450
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PLEASE CHECK WITH US BEFORE YOU BOOK YOUR FLIGHTS: This session contingent on a minimum of 22 registrants. Registration Deadline: September 26th. You will receive a full refund in the case of cancellation by the associaton.
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Certified Associate Category Management (CACM*
2-Day Workshop
October 26-27
Sue Nicholls, President, Category Management Knowledge Group
Need to understand the basics of Category Management? Get ready to learn essential work skills by taking a Category Management approach to your job.
You'll learn why understanding "Retailer Strategy" is so pivotal to the success of any Category Management program and how important it is to consider different perspectives (the retailer, supplier and consumer). You will also learn about the different data sources and how they are derived. Throughout the session, participants will apply these principles to a case study that results in the development of a category plan.
Upon completion of the course, participants will have the option of taking an on-line final exam which, upon passing, will earn them CMKG’s "Certified Associate in Category Management*".
* This certification is offered by CMKG and is under review for endorsement by the Association's Standards & Certifications Steering Committee
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Register for CACM
$1,999
2-Day Workshop
October 26-27
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PLEASE CHECK WITH US BEFORE YOU BOOK YOUR FLIGHTS: This session contingent on a minimum of 8 registrants. Registration Deadline: September 26th. You will receive a full refund in the case of cancellation by the associaton.
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