Craig Hodnett,
VP Category Management
Dr Pepper Snapple Group
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Bob Samples
Director Category Planning and Sales Support
Hormel Foods
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Jon Troy, Director,
Category Management & Shopper Insights,
Johnson & Johnson Sales &Logistics Company
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Dr. Kurt Jetta, President, TABS Group
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John Williams, Director - Category Management, Dr Pepper Snapple Group
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John Beckett, President,
Vendor Managed Technologies, Inc
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Gina Bingham,
Senior Category Manager,
Pepsi-Cola NA
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Ken Friedlander, Director of Category Management and Shopper Understanding,
Abbott Nutrition
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Ricardo Cuellar
Sr. Manager, Pricing Architecture|Sales Strategy
Pepsi-Cola
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Solving the Pricing/Promotion Puzzle
How Dr. Pepper Snapple Group Partners with a Retailer for Growth
- Craig Hodnett, VP Category Management, Dr Pepper Snapple Group
- Rob Colarossi, VP of Sales, Dr Pepper Snapple Group
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A 'Fresh' Look at Category Management
Doing category management in a world where their are no UPC codes and perishability and seasonality are major decision drivers
- Bob Samples, Director Category Planning and Sales Support
Hormel Foods
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Panel: Shopper Insights and Assortment Optimization
Facilitated by John Karolefski, Editor, CPGmatters, Official Monthly eZine for CPG CatNet
- Jon Troy, Director - Category Management & Shopper Insights, Johnson & Johnson Sales & Logistics Company
- Paul Thompson, Henry Rak Consulting Partners
- Ron Slominski, Director Strategic Insights, Mars Snackfood US
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'Whole Aisle' Merchandising
As a leading manufacturer across many categories, Unilever partnered with Food Lion to evaluate and recommend improvements to the HBC department with a goal of improving buyer conversion and increasing overall HBC sales an d profits. Analyzing data within the context of Food Lion’s store clusters and shopper segments, opportunities were identified to better re-allocate space across categories and improve category adjacencies. This session will discuss the comprehensive analytical approach and how the strategic insights were tactically implemented at the store level.
Facilitated by Dr. Kurt Jetta, President, TABS Group
- Melissa Zip, Manager of Collaboration & Innovation, Food Lion
- Kevin Durkee, Category Manager, Food Lion
- Jen Pasqua, Category Management, Unilever
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Special Session 10:30 - 11:25
From Insights to Execution
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Panel: Category Management Technologies - Integrating Data Across Platforms
30 minute Presentation by John Williams, Director of Category Management, Dr Pepper Snapple Group about how they successfully implemented integrating systems with a dedicated IT solution in the Category Management department to increase productivity. He will show several solutions where DPSG was the first to implement taking their category management capabilities to the next level. Followed by Q & A and panel discussion.
- John Williams, Director - Category Management, Dr Pepper Snapple Group
- Lisa Bohn, CEO & President, Shiloh Software
- John Beckett, President, Vendor Managed Technologies
- Dale Seegers, Gladson Interactive
- Zel Bianco, President, Interactive Edge
- Dan Desmarais, Vice President, Category Management Solutions, JDA Software Group, Inc.
- Rob York, Co-founder & President, Relational Solutions Inc
- Ken Kubat, Global Account Director, Decisions Made Easy
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Today's Wellness Lifestyle Shopper
Two presentations followed by Q&A
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Gina Bingham, Senior Category Manager, Pepsi-Cola NA
Consumers and Retailers alike are increasingly concerned about Health and Wellness. Consumers are looking for products that will provide healthier lifestyle choices & Functional Capabilities while Retailers are looking for unique ways to meet their Consumers needs. Come explore how the PepsiCo Shopper Wellness capability has helped the Pepsi Retailer capture their fair share of the wellness dollar.
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Ken Friedlander, Director of Category Management and Shopper Understanding, Abbott Nutrition
Abbott Nutrition, is Delivering Thought Leadership in Adult Nutrition and Ken will share one of the industries “Best In Class” examples of how manufacturers are delivering partnerships founded on shopper understanding to deliver improved sales and profits across the aisle. Abbotts Lifestyle Nutrition WiNS program has earned industry recognition, as it has been implemented at retailers across the country. This presentation will provide an overview of the program, and why it is delivering 9-28% growth up and down the aisle.
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Pricing Architecture
How to achieve a Consumer centric Architecture, that delivers both profit and value targets for the value chain.
- Ricardo Cuellar, Sr. Manager, Pricing Architecture | Sales Strategy, Pepsi-Cola
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