Craig Hodnett,
VP Category Management 
Dr Pepper Snapple Group

Jon Troy, Director,
Category Management &  Shopper Insights
Johnson & Johnson
Sales & Logistics Company

Jennifer Avery, Vice President of Shopper Insights
SmartRevenue

Dave Campbell, VP Group Director of Category Management Services - Retail Division
Coca-Cola North America

John Williams, Director - Category Management, Dr Pepper Snapple Group

Rob Colarossi
VP of Sales
Dr Pepper Snapple Group 

Bob Samples
Director Category Planning and Sales Support
Hormel Foods

Gina Bingham,
Senior Category Manager,
Pepsi-Cola NA

Ken Friedlander, Director of Category Management and Shopper Understanding,
Abbott Nutrition 

Eddie Niemi, Manager, Category Development, The Coca-Cola Company   

10:30-11:25
Solving the Pricing/Promotion Puzzle
How Dr. Pepper Snapple Group Partners with a Retailer for Growth 
 

• Craig Hodnett, VP Category Management, Dr Pepper Snapple Group   
• Rob Colarossi, VP of Sales, Dr Pepper Snapple Group 
• Marc Dietz, VP Marketing, DemandTec
   

This session is not available in a recorded version at the request of the speaker(s).

11:30-12:25
CROSS-TRACKS 1&2 SESSION
Success with Store-by-Store Space Planning
Facilitated by Eric Togneri, VP and Principal, Category Management Association
Space Management is coming into its own. Hear how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for retail success at the shelf.

• Dave King, Director, Merchandising Solutions, The Nielsen Company
• Dale Seegers, Vice President, Gladson Interactive
• Doug Erickson, EVP of Global Sales &  Marketing, Galleria
• Dan Desmarais, Vice President, Category Management Solutions, JDA Software Group, Inc.
• Bob Ferraro, Vice President, Apollo Global Product Manager, IRI
• Michalis A. Michael, VP, Managing Director Retail Services, RGIS

• Submit a question for the panelists to address at the conference

This session will include discussion about creating a 2009 Space Planning Conference to include all industry solutions, training sessions, booths, etc!

3:00-3:55
Linking Shopper Segmentation with Attitudinal Segmentation to Optimize In-Store Communication
Shopper-based segmentation is an effective tool for understanding the way different kinds of shoppers make their decisions at the shelf. This case study details the development of and explores the ways in which a shopper-based segmentation, derived from in-store research, complements an existing attitudinal segmentation. More importantly, we explore the ways by which shopper-based and attitudinal segmentations can be used together to develop the content and tone of effective in-store communication that highlights the right products for the right shoppers, the right location for in-store promotions, provides targeted solutions and ensures that promotional activities are optimally aligned with targeted promotional messaging.

11:30-12:25
Panel: Category Management Technologies - Integrating Data Across Platforms
30 minute Presentation by John Williams, Director of Category Management, Dr Pepper Snapple Group about how they successfully implemented integrating systems with a dedicated IT solution in the Category Management department to increase productivity. He will show several solutions where DPSG was the first to implement taking their category management capabilities to the next level.  Followed by Q & A and panel discussion.  

• John Williams, Director - Category Management, Dr Pepper Snapple Group
• Lisa Bohn, CEO & President, Shiloh Software
• John Beckett, President, Vendor Managed Technologies
• Dale Seegers, Gladson Interactive
• Zel Bianco, President, Interactive Edge
• Dan Desmarais, Vice President, Category Management Solutions, JDA Software Group, Inc. 
• Rob York, Co-founder & President, Relational Solutions Inc
• Ken Kubat, Global Account Director, Decisions Made Easy
   

2:00-2:55
More Relevant and Effective Marketing Strategies through Shopper Segmentation

By working in partnership with retailers to overlay shopper data with our consumer data, we're creating targeted shopper marketing programs that build loyalty and drive traffic.  With this targeted process, we can gain a thorough understanding of which segments have the greatest long-term value to both the Retailer and Dr Pepper Snapple Group, how each segment responds to promotion and new products introduced, and whether each segment has become more or less 'loyal' over time.

• Gain a deeper understanding of your shopper and obtain insights into overall category and align with retailer's most valuable shopper.
• How to develop 3 year custom strategic business plans with your account that can accelerate category revenue and profit
• Bring insights to life with account's shopper to build loyalty and increase traffic
• Measurement utilizing customized shopper scorecards
   

3:00-3:55
A 'Fresh' Look at Category Management
Doing category management in a world where their are no UPC codes and perishability and seasonality are major decision drivers

• Bob Samples, Director Category Planning and Sales Support
  Hormel Foods

10:30-11:25
Today's Wellness Lifestyle Shopper
Two presentations followed by Q&A

• Gina Bingham, Senior Category Manager, Pepsi-Cola NA
  Consumers and Retailers alike are increasingly concerned about Health and Wellness.  Consumers are looking for products that will provide healthier lifestyle choices & Functional Capabilities while Retailers are looking for unique ways to meet their Consumers needs.  Come explore how the PepsiCo Shopper Wellness capability has helped the Pepsi Retailer capture their fair share of the wellness dollar.
  
  
  
• Ken Friedlander, Director of Category Management and Shopper Understanding, Abbott Nutrition 
  Abbott Nutrition, is Delivering Thought Leadership in Adult Nutrition and Ken will share one of the industries “Best In Class” examples of how manufacturers are delivering partnerships founded on shopper understanding to deliver improved sales and profits across the aisle. Abbotts Lifestyle Nutrition WiNS program has earned industry recognition, as it has been implemented at retailers across the country.  This presentation will provide an overview of the program, and why it is delivering 9-28% growth up and down the aisle.

Speaker: Eddie Niemi, Manager, Category Development, The Coca-Cola Company         

Audience:       Retailers and suppliers (domestic and international)

Most retailers and suppliers are looking to increase their in-store ROI / Capital Model through categories, yet many don’t have the tools and thoughtware to lead here.  This discussion will address the opportunity to improve category ROI by focusing on the following themes:

• How an improved category /department ROI / GMROII improves retailer cash flow, margins, and general balance sheet health.
• Basic GMROII Overview – How do we calculate GMROII?  Why is GMROII such an effective metric?  What does GMROII actually mean?
• Analyzing and graphing GMROII (GMROII Maps) and tracking GMROII over time to understand how activities impact this metric.
• How do we drive Capital Efficiency / GMROII in price competitive categories where price increases / margin expansion are not attractive options?

30 minute presentation followed by 20 minutes of Q&A -- at the end of this session, participants will have a strong understanding of how to better value categories by using metrics such as GMROII.  They will also understand how different items in the assortment and activities can improve overall financial returns for a category.