Track Four: Organizational Development
Track Four is an Organizational Development track and includes presentations by universities about their undergrad and MBA programs.  This track includes facilitated discussions about reporting structures, reviews of titles and job descriptions used in the industry, and the latest CPG CatNet salary survey.

• Who Should Attend:                                                        
  HR Professionals and CatMan Department Directors responsible for Reporting Structures, Hiring, Internal Promotions

There are five concurrent tracks addressing the emerging trends and pressing issues of today’s category manager. 
The sessions have been arranged in ‘tracks’ so that your organization can assign the appropriate team member to special sessions, while letting everyone attend the key sessions. 
You will not be required to stay in the same Track throughout the conference! 
You will be able to choose any topic from any track!
In fact, all attendees will have access to the recorded version of sessions you were not able to attend!

DePaul University Detailed Undergrad and MBA Program Presentation

• Dan Strunk, Director of Partnership Development for the Center for Sales Leadership
  College Of Commerce, DePaul University

DePaul University: Category Management Case Study Presentations
 

• Leading students present case solutions while explaining methodology and technology utilized.

St Joseph's University Program Presentation

• Bob Higgins, Director for the Center for Food Marketing, St Joseph's University
• Christine Hartmann, Director Graduate Programs, St Joseph's University

Panel: Successful Reporting Structures - Business Unit, Sales, Marketing, or CatMan Departments?

• Karla Radtke, VP of Category Management Services
  Coca-Cola Enterprises
  
  
• Joe Patti, Vice President Retail Planning and Category Management
  Anheuser Busch

MBA Panel Including:

• Jeff Inman, Associate Dean for Research
  University of Pittsburgh
  
  
• Dan Strunk, Director of Partnership Development 
  Center for Sales Leadership, College Of Commerce,
  DePaul University
  
  
• Deborah Fowler, Ph.D., Retailing
  Texas Tech University
  
  
• Christine Hartmann, Director Graduate Programs,
  St Joseph's University

Undergrad Panel Including:

• Dan Strunk, Director of Partnership Development
  Center for Sales Leadership, College Of Commerce, DePaul University
  
  
• Deborah Fowler, Ph.D., Retailing
  Texas Tech University
  
  
  
• Christine Hartmann, Director Graduate Programs,
  St Joseph's University
  
  
• Dr. Frank M. Gambino, Director, Food/CPG Marketing Program, Western Michigan University

Panel: Training &  Managing a Geographically Distributed Organization 

• Ken Friedlander, Director of Category Management and Shopper Understanding
  Abbot Nutrition
  
  
• Manny Zayas, Director of Category Management 
  Pepsi-Cola NA 
  
  

• David Lees, Lead Training Manager, Unilever

Western Michigan University

• Dr. Frank M. Gambino, Director, Food/CPG Marketing Program, Western Michigan University

Internal vs. External Category Management Expertise: To Build or Buy Assistance
Investigate the process for choosing to use consultants, ensuring outsourced projects are managed correctly, and preventing a consultant from hijacking your project.  Specifics addressed include: when to use consultants, how to choose wisely, ways to fuse with the consultant, methods that ensure you cruise and when to lose the consultant.

• David Zahn, President, ZAHN Consulting