Pricing/Promotion Puzzle


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	2008 Attendees
	2008 Photos
	Sponsors
	Feedback
	Press
	Plenary Sessions
	Track One
	Pricing/Promotion Puzzle
	Store-by-Store Space Planning
	Shopper Insights
	Attitudinal Segmentation
	From Insights to Execution
	Integrating Data Across Platforms
	Shopper Segmentation
	A 'Fresh' Look
	Wellness Lifestyle Shopper
	Capital Efficiency
	Track Two
	Track Three
	Track Four
	Track Five
	Executive Summary
	Recorded-Virtual Attendance
	Register

Craig Hodnett,
VP Category Management
Dr Pepper Snapple Group

Rob Colarossi, VP of Sales
Dr Pepper Snapple Group

Solving the Pricing/Promotion Puzzle
How Dr. Pepper Snapple Group Partners with a Retailer for Growth