A 'Fresh' Look

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	2008 Attendees
	2008 Photos
	Sponsors
	Feedback
	Press
	Plenary Sessions
	Track One
	Pricing/Promotion Puzzle
	Store-by-Store Space Planning
	Shopper Insights
	Attitudinal Segmentation
	From Insights to Execution
	Integrating Data Across Platforms
	Shopper Segmentation
	A 'Fresh' Look
	Wellness Lifestyle Shopper
	Capital Efficiency
	Track Two
	Track Three
	Track Four
	Track Five
	Executive Summary
	Recorded-Virtual Attendance

A 'Fresh' Look

Bob Samples
Director Category Planning and Sales Support
Hormel Foods

A 'Fresh' Look at Category Management
Doing category management in a world where their are no UPC codes and perishability and seasonality are major decision drivers.

Bob Samples, Director Category Planning and Sales Support
Hormel Foods