Shopper Insights


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	2008 Attendees
	2008 Photos
	Sponsors
	Feedback
	Press
	Plenary Sessions
	Track One
	Pricing/Promotion Puzzle
	Store-by-Store Space Planning
	Shopper Insights
	Attitudinal Segmentation
	From Insights to Execution
	Integrating Data Across Platforms
	Shopper Segmentation
	A 'Fresh' Look
	Wellness Lifestyle Shopper
	Capital Efficiency
	Track Two
	Track Three
	Track Four
	Track Five
	Executive Summary
	Recorded-Virtual Attendance

Shopper Insights

Jon Troy, Director,
Category Management & Shopper Insights,
Johnson & Johnson Sales &Logistics Company

Shopper Insights and Assortment Optimization
Facilitated by John Karolefski, Editor, CPGmatters, Official Monthly eZine for CPG CatNet

Jon Troy, Director - Category Management & Shopper Insights, Johnson & Johnson Sales & Logistics Company
Paul Thompson, Henry Rak Consulting Partners
Alexander W. Sodek, Senior Vice President of Research, Decision Insight