From Insights to Execution


	Up to parent pages...
	2008 Attendees
	2008 Photos
	Sponsors
	Feedback
	Press
	Plenary Sessions
	Track One
	Pricing/Promotion Puzzle
	Store-by-Store Space Planning
	Shopper Insights
	Attitudinal Segmentation
	From Insights to Execution
	Integrating Data Across Platforms
	Shopper Segmentation
	A 'Fresh' Look
	Wellness Lifestyle Shopper
	Capital Efficiency
	Track Two
	Track Three
	Track Four
	Track Five
	Executive Summary
	Recorded-Virtual Attendance

From Insights to Execution

Dave Campbell, VP Group Director of Category Management Services - Retail Division
Coca-Cola North America