Gina Bingham, Senior Category Manager, Pepsi-Cola NA

Ken Friedlander, Director of Category Management and Shopper Understanding,
Abbott Nutrition 

Today's Wellness Lifestyle Shopper
Two presentations followed by Q&A

• Gina Bingham, Senior Category Manager, Pepsi-Cola NA
  Consumers and Retailers alike are increasingly concerned about Health and Wellness.  Consumers are looking for products that will provide healthier lifestyle choices & Functional Capabilities while Retailers are looking for unique ways to meet their Consumers needs.  Come explore how the PepsiCo Shopper Wellness capability has helped the Pepsi Retailer capture their fair share of the wellness dollar.
  
  
  
• Ken Friedlander, Director of Category Management and Shopper Understanding, Abbott Nutrition 
  Abbott Nutrition, is Delivering Thought Leadership in Adult Nutrition and Ken will share one of the industries “Best In Class” examples of how manufacturers are delivering partnerships founded on shopper understanding to deliver improved sales and profits across the aisle. Abbotts Lifestyle Nutrition WiNS program has earned industry recognition, as it has been implemented at retailers across the country.  This presentation will provide an overview of the program, and why it is delivering 9-28% growth up and down the aisle.