Certified Associate in Category Management
Webinar Series: Session 1
1. Category Management Overview; 2. Retailer Strategy; 3. Category Definition & Segmentation
Session also available as Recorded Session
Trainer: Sue Nicholls, President, Category Management Knowledge Group
Price: $300 (or purchase Complete Series, Testing & Certification for $1500)
Register for the Webinar
Target Audience
Anyone who is required to understand the basics of Category Management (Category Management Analysts, Category Managers/Buyers, Retailers, Account/Sales Managers, Marketing Analysts)
Prerequisite
No prerequisites (participants can choose to take any or all of the four CACM webinars)
Program Type
Moderated audio webinar. If participants sign up for all 4 sessions, plus the certification designation, they will have access to all CACM materials (Study Guide, Case Study, on-line quizzes, on-line training videos).
Program Objectives
In this first of four CACM sessions, we will answer the following questions:
- What is Category Management, and what are the different industry models?
- Why is Retailer Strategy an important part of the Category Management process, and an important one to understand?
- How do you define and segment a category? Why is this important?
At the completion of this webinar, participants will be able to:
- Define category management and explain the process
- Explain the importance of retailer strategies in Category Management
- Define and segment a category
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