Speaker: Eddie Niemi,Manager, Category Development, The Coca-Cola Company

Audience: Retailers and suppliers (domestic and international)

Most retailers and suppliers are looking to increase their in-store ROI / Capital Model through categories, yet many do not have the tools and thoughtware to lead here. This discussion will address the opportunity to improve category ROI by focusing on the following themes:

• How an improved category /department ROI / GMROII improves retailer cash flow, margins, and general balance sheet health.
• Basic GMROII Overview ? How do we calculate GMROII?? Why is GMROII such an effective metric?? What does GMROII actually mean?
• Analyzing and graphing GMROII (GMROII Maps) and tracking GMROII over time to understand how activities impact this metric.
• How do we drive Capital Efficiency / GMROII in price competitive categories where price increases / margin expansion are not attractive options?

30 minute presentation followed by 20 minutes of Q&A -- at the end of this session, participants will have a strong understanding of how to better value categories by using metrics such as GMROII.? They will also understand how different items in the assortment and activities can improve overall financial returns for a category.