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South Africa
Retailer-based One-Day Workshops
Johannesburg, Cape Town, Durban
Dates tba
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08:00-08:30
Registration and Continental Breakfast sponsored by the Retailer
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08:30-09:00
Opening Remarks
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Welcome from Mark Yoko, SA Chapter Coordinator, Category Management Association
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Welcoming Remarks from the Hosting Retailer
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Choice of following:
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09:00-9:55
Recorded Session from the 2008 Category Management Association Conference USA
Dr. Brian Harris, Chairman and Founder, The Partnering Group
and Dan Salcido, Practice Leader for Training &Development, The Partnering Group
"Future Trends in Category Management: Focusing on the Shopper, Execution and Organization Capabilities"
Category Management was first introduced to the industry by Dr. Harris almost 20 years ago. In that time, the philosophy and process of Category Management has become a “must have“ in the strategic infrastructure and decision-making toolkits of retailers, wholesalers and manufacturers around the world. Dr. Harris will retrace and highlight the key accomplishments, learnings and challenges of Category Management over the last 20 years. Since this management approach continues to evolve to meet the changing needs and environment of the industry, he will then describe the key advances that are now occurring and those that he expects will occur in the processes and practices of Category Management in the next decade. This vision will provide a “roadmap” for organizations to follow for the continued successful use of Category Management in the years ahead.
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09:00-9:55
Recorded Session from the 2008 Category Management Association Conference USA
Win Weber, Chairman &CEO
Winston Weber & Associates, Inc
The Future: Shopper Centric Retailing
Win Weber has a worldwide reputation as one of the original architects of category management, introducing the concept through HEB Food &Drug in 1991. He is also credited with introducing retailer/supplier partnering in the US, Mexico, Australia and Asia. Known for his leading edge and strategic thinking, his new Shopper Centric Retailing model is being enthusiastically received. In this session Win will address why and how retailers must restructure their organizations to support a shopper centric approach to the business; the need to move beyond traditional behaviors and performance measures, how the relationship between trading partners must be realigned to support a shopper centric approach to the business, and what this means to CPG manufacturers. He will share details of the new Shopper Centric Retailing business model, the magnitude of change that must take place and importance of beginning the transformation process now.
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10:00 - 10:15
Short Snack Break
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10:20-11:10
Retailer Vision and Collaboration Objectives
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The hosting retailer describes their category management vision, current shopper segmentation, in-store implementation initiatives, and what they would like to see in the way of help from suppliers. Gaps identified by the retailer regarding current collaboration, quality of interaction needed, identify skills gaps and training needed.
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11:15 - 11:55
Retailer-led Collaboration Workshops
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Round Table format with each table led by a retailer representative, to discuss in-depth the retailer's plans and answer questions in depth. Discussion about the gaps identified by the retailer regarding current collaboration, quality of interaction needed, skills gaps and training needed. (Pre-Planned Seating)
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12:00 - 01:00 Lunch (sponsored by: )
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01:00 - 01:45
Recorded Session from the 2008 Category Management Association Conference USA
A presentation from the Category Management Standards & Certification Steering Committee about the results of the work they have been doing for the last 18 months.
- Bob Wong, Del Monte Foods
Chairman of the Category Management Standards & Certification Steering Committee
This Steering Committee has formed to address industry guidelines for category management standards and certifications -- broadly defined to include establishment of skill areas and minimum levels of capability across relevant areas such as data analysis, space management, and shopper/consumer insights.
Kudos to the following companies who meet monthly by webinar and contribute their expertise:
Abbott Nutrition * Anheuser-Busch * Cadbury Schweppes Americas Beverages * Colgate-Palmolive * DePaul University * Del Monte * Gerber, Nestle Infant Nutrition * Hormel Foods * Johnson &Johnson * Johnsonville Sausage * Mars Snack Foods USA * Nestle Purina * St Joseph’s University * University of Pittsburg, Katz Business School * Wal-Mart * Western Michigan University
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02:00 - 02:55
Round Table Discussion - How the Certifications applies to South Africa
(Pre-Planned Seating)
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03:00 - 03:15
Short Snack Break
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03:20 - 04:25
Welcome from the Category Management Association via Webinar
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Donna Frazier, Founding Director
Eric Togneri, VP and Principal
Hope Mandel, Global Training Resources Director
Overview of Current Training Options available in the industry via webinar
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04:30 - 04:55
Round Table Summary of Next Steps
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5:00 pm: Closing Remarks from the Retailer
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05:00 - 06:00
Reception
Sponsored by:
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