Denny Belcastro, VP Customer Development and Industry Affairs,
Kraft Foods North America

'New Ways of Working Together'
For years, the food industry has been discussing collaborative commerce between trading partner. It started with the Efficient Consumer Response, better known as ECR, which was grounded into four fundamental  frameworks . . ..Efficient Assortment, Efficient Replenishment, Efficient Promotion, and Efficient New Product Innovation. While some progress has been made over the years, today’s supply chain is still filled with waste, stores seem cluttered with too many skus, inventory level are high throughout the value chain, and out of stocks continue to plague consumer. In the future, trading partners will need to focus on new ways of working together focusing on shoppers insight and consumer behavioral shifts to radical alter the industry’s value chain over the next decade. This presentation will create new ways to redefine the 2015+ value chain, information sharing among trading partners more readily and freely, and collectively new ways of working together for business growth while delighting the consumer of the future.

• Denny Belcastro, VP Customer Development and Industry Affairs, Kraft Foods North America

See the  'New Ways of Working Together' White Paper

DENNIS J. BELCASTRO
Vice President, Customer Development &Industry Affairs
Kraft Foods North America
 
Denny Belcastro began his career in the food industry in 1976 with Standard Brands in Pittsburgh, PA. During the past thirty three years, Denny has held several national key field sales and Customer organizational leadership positions with Nabisco and Kraft, most recently Vice President, Sales and Customer Logistics in the Kraft’s Central Area.

Denny is currently Vice President, Customer Development & Industry Affairs where he has responsibility for Kraft's “First to the 
Table” integrated focus on customer collaboration and overall business relationships within the Industry.  In addition, Denny leads Kraft's food industry association initiatives as well as the Kraft Nabisco Championship, the first major on the LPGA tour and one of golf’s crown jewels.
 
A native of Aliquippa, Pennsylvania, Denny holds a business communications degree from Edinboro University of Pennsylvania where he participated in intercollegiate baseball and spent a brief stint in the Philadelphia Phillies organization. Denny earned his executive masters degree in business and organizational communication at Northwestern University.

Denny serves on the National Grocers Association board of directors and is a member of the FMI Associate member advisory board where he serves as the Chairman of the Research and Education committee In addition, Denny co-chairs the annual GMA Merchandising, Sales and Marketing conference.