'Demonstrating the Value of CatMan in your Organization'
Pepsi went through an extensive process, involving many departments, to quantify and organize the valuable role that category management plays in their organization. This session will share some of that process and approach to this very difficult topic. 

Additionally, the association will share some of the findings from its ROI web-based share group: a group of CatMan leaders  developing a generic guideline for measuring ROI for their team's efforts, and presenting that information to CEO's.

• Manny Zayas, Director of Category Management NA, PepsiCo
• Ken Dailey, Share Group Facilitator and Director of Membership, Category Management Association