Thursday 9:30

Collaboration - The Indian Way
Ujjwal Deepak, Manager-Cash and Carry Business Development, Woolworths India

The world's most exciting, fastest-growing new market is where you least expect it, In Indian Villages. India is a land of Villages with 65% of its 1.2 Billion population living in rural areas. They represent an enormous untapped opportunity for companies who can take the initiative of catering to this "virgin" market.  Not only can it be done, it is being done by Unilever, Coke, LG &  Pepsi, very profitably, helping millions of the villagers live a happy &respectful life.

Collectively, rural India has immense buying power. One of India's leading Business houses, ITC has come up with a unique business Proposition of "Choupal Sagar" a rural hypermarket wherein the Rural Populace can fulfill all their requirements like selling the agricultural commodities produced by them as well as purchase their complete consumption requirements from the Hypermarket present within the mall.

The idea is very innovative and is the first of its kind as its enhancing the income generated by a farmer by introducing professional practices in purchase of agricultural commodities and generating surplus within the income by enabling him to purchase quality products at affordable prices.

India's huge population is proving to be an asset providing global retailers/investors a huge untapped opportunity to be grabbed. This session will provide an overview of Rural India, Opportunities &  Challenges for MNCs:

Topics covered:

• The Indian economy &rural market
• Indian Rural Consumer
• Untapped Indian Rural Market – ITC Choupal Sagar case study
• Opportunities and challenges for new entrants