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You are here: About & MembershipConferences & EventsPast USA Conferences2012 US Conference - San Antonio, TXAgenda

Agenda


The 2012 Annual Category Management Conference
Sept. 26-28th, San Antonio, TX

"Category Management Strategies driven by Integrated Shopper Insights"
An Interactive Business Event for Trading Partners  
You do not need to be a member to attend.



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Pre-conference Leaders Benchmarking Sessions  
12 pm Tuesday 09/25 thru 12 pm Wednesday 09/26
Composed of C-level, VP level, Team Directors: strategic insights directors, shopper marketing and space management team leads, and other senior level leaders.  Carefully orchestrated to introduce you to your non-competitive peers in 16-person boardroom-style meetings. Attendance by invitation and nomination         


    
 
 

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September 26, 2012

wednesdaypm

 

2012 Main Conference

CATEGORY MANAGEMENT ASSOCIATION
2012 Annual Category Management Conference, San Antonio, TX

 

1:00–2:20PM

 

welcome & OPENING plenary

The Changing World of Retail

Join us for a broad look at the dramatic changes taking place at the retail level that are revolutionizing the shopper experience in the U.S. New technologies are revolutionizing the way people shop and the ways we market to shoppers in mass media, at the shelf and through social media. The competitive landscape is becoming even more intense, and is transforming the very nature of what we consider "retail”. We'll tap into the experiences of leading retailers, manufacturers, and solution providers to show you how they are responding to the challenges of this evolving retail landscape.

Viewpointsl of the Leading Industry Associations:
FMI
- Pat Walsh

GMABrian Lynch


 

 

 

 

 

2:30–3:20PM

RESERVATION REQUIRED

 

 

best practices “Tools for Success” workshop 

Choose one workshop:

Retailers

   Developing the Voice of the Shopper:
A comprehensive frame work for understanding what you know about the shopper and identifying what you don’t know

Dr.Laura Lee Larson, Category Management Association

Manufacturers

How to build a Best Practices Category Platform:
Align all the functions in your company around the strategies and tactics to build the category and your business.



Gordon Wade, Category Management Association

 

 

 

 

 

 

 

 

 

3:30–4:50PM

RESERVATION REQUIRED

 

20/20 business card exchange

Three 20-minute boardroom sessions. 20 people introduce themselves, each for one minute, describing their roles, responsibilities, challenges, and main interests in networking/benchmarking with others.

 

5:00–5:50pm


Sponsored by

shop talk - plenarY: GROCERY viewpoints

Facilitated by 
Joe Tarnowski
ProgressiveGrocer

Anne Taylor, Manager of Consumer Insights, Winn-Dixie Stores

Dan Gubbins, Director of Merchandising Hy-Vee, Inc.



 

 

6:00–6:30pm

rECEPTION IN THE SOLUTIONS HALL

6:30–7:50pm

dinner ballrooM
After dinner:
Preview of the 2012 Annual Category Management Benchmarking Survey The Category Management Benchmarking Report was jointly developed by The Partnering Group and The Category Management Association. This report provides tangible insights for a company's (Manufacturer and Retailer) Senior Leadership and Category Management / Merchandising Department heads on how others in the industry are addressing and approaching this key business initiative. This report will cover seven key areas of Category Management: Strategy, Business Process, Organization Capability, Collaboration, Information, Technology, Business Results.

 

September 27, 2012

thursdayam

 

2012 Main Conference

CATEGORY MANAGEMENT ASSOCIATION
2012 Annual Category Management Conference, San Antonio, TX

 

7:00AM–7:50AM

FULL BREAKFAST BUFFET OPEN Seating

8:00–9:20am

RESERVATION & PREPARATION REQUIRED

tradE partner planning exercise

This session is the capstone of the conference and mimics the correct model for retailer/manufacturer interaction. Each participant is carefully placed in a ‘Trade Partner Exercise Group’. Prior to the conference a web-session will provide you with an exercise checklist in preparation for the conference. There will also be a post-conference web-session for follow-up.

You will be assigned to one of 16 cross-category, cross-channel boardroom of peers (non-competitors):

¨Trade Partner Group A

¨Trade Partner Group B

¨Trade Partner Group C

¨Trade Partner Group D

¨Trade Partner Group E

¨Trade Partner Group F

¨Trade Partner Group G

¨Trade Partner Group H

¨Trade Partner Group I

¨Trade Partner Group J

¨Trade Partner Group K

¨Trade Partner Group L

¨Trade Partner Group M

¨Trade Partner Group N

¨Trade Partner Group O

¨Trade Partner Group P

 

9:30–10:50am

 

SOLUTION PARTNER DEMOS

These 12-minute, no-pressure overview sessions allow you to rotate through the Solution Provider booths as part of a small group, giving you a snapshot of products and helping you to identify which providers you want to follow up with in-depth. Four rotations of twelve minutes each.

 

11:00–11:50AM

 

 

SHOP TALK- plenary : Viewpoints of Certified Industry Leaders

"Certification & Collaboration - Establishing the Framework for Trust"

Paul Price, Acosta Sales & Marketing
Barbara Meeks, Constellation Brands
Ben Wynkoop, 7-Eleven
Mike Gervasio, Pepsico
Sebastian "Seb" Koster van Groos, Walgreens

12:00–12:50pm

RESERVATION REQUIRED

 

lunch planned seating
during lunch: Summary of Results - Annual Category Management Compensation Survey

 

September 27, 2012

thursdaypm

 

2012 Main Conference

CATEGORY MANAGEMENT ASSOCIATION
2012 Annual Category Management Conference, San Antonio, TX

 

1:00–1:50pM

RESERVATION REQUIRED

 

 

SHOP FLOOR - CASE STUDIES

Choose one from the following 5 concurrent topics:

"Shopper Management: Bringing New Approaches to Non Traditional Categories"

Ryan Lein
HanesBrands


Session Sponsored by:
EYC

"Stop thinking about schematics as a customer-team event; start thinking about it as a strategic partnership"

 Dan Schmitz
 The Clorox Company

Session Sponsored by:
Acosta Sales & Marketing

"Category Optimization- Evaluating Retailer and Market Opportunities"

Rick McGill,
Raleys



Session Sponsored by:
Aldata

2012 Category Captaincy Best Practice Study

DePaul Univ. with panel: 
Acosta Sales & Mkting
7-Eleven
Pepsico
Walgreens

Session Sponsored by:
J.L. Buchanan

"Starting a Category Management Team – Lessons Learned"

Jimmy Brooks
McKee Foods



 

2:00–2:50pm

RESERVATION REQUIRED

BEST PRACTICE BOARDROOM DISCUSSIONS

Choose one from multiple concurrent 20-person boardrooms :

Shopper Marketing

Space Management

Analytics

Organizational Development

¨Boardroom Discussion
 "Category Management for Emerging Markets"
Learning Evolution



¨Solution Provider Case Study
"Effectively delivering category management and shopper insights content to your mobile sales organization"
Interactive Edge



¨FREE Certified Training Session
"Understanding the Retail Environment:  Key Retail Trends and Challenges"
SymphonyIRI

¨Boardroom Discussion
from previous case study led by
Dan Schmitz, Clorox



¨Industry White Paper
“The Digital Shelf Needs a Plan as Well”
ShelfSnap LLC






¨
FREE Certified Training Session
"Analytic Process: The Framework"
 
Nielsen

¨Boardroom Discussion with previous case study led by Rick McGill, Raleys 




¨Industry White Paper
"Aligning category opportunities with custom research to deliver sales results"
J.L. Buchanan





¨FREE Certified Training Session
“Category Health Assessment:  Baseline and Incremental Sales Drivers”

Category Management Knowledge Group (CMKG)

¨ Boardroom Discussion
"Connecting the Dots – Competency Development vs Course Completion"

Acosta University

 

3:00–3:25pm

bREAK

 

3:30–4:20pM

RESERVATION REQUIRED

 

SHOP FLOOR -CASE STUDIES

Choose one from the following topics 3 concurrent topics:

"Managing Large Data Sets"

Larry Gray
Heineken



Session Sponsored by:
alqemyiQ

"Space: The Final Frontier"

 Tom Montgomery
 Kellogg Co USA



Session Sponsored by:
Learning Evolution

"Rapid Deployment Utilizing Online Learning Platforms" 
 
 Chuck Bagdy
 Procter & Gamble

 
Session Sponsored by: Acosta Sales & Mkting

 


4:30–5:20pm

 

SHOP TALK - plenary: convenience viewpoints

Facilitated by
Samantha Oller

Panelists:
Ryan White, Director of Food Service, TriStar Energy

Ernie Harker, Exec. Director of Marketing, Maverik, Inc.

Kent Raphael, Director of Category Management, Road Ranger

 

 

 

5:30–7:30pM

casual HOSTED reception with hors d’oeuvres sOLUTIONS HALL

 

7:30pm

DINNER

On your own or with your trade partners or team

 

 

Septmber 28, 2012

fridayam

 

2012 Main Conference

CATEGORY MANAGEMENT ASSOCIATION
2012 Annual Category Management Conference, San Antonio, TX

 

7:00-7:50AM

bREAKFAST OPEN Seating

8:00–9:20am

 

shop talk - plenary: ‘ask the experts’

Viewpoints of Founders of Category Management, Space Management, and Shopper Management.
Ask your questions of the world’s leading experts!


Winston Weber, Winston Weber Associates

Gordon Wade, Category Management Association

                     

 

9:30–10:20am

RESERVATION REQUIRED

shop floor - case studies

Choose one from the following 5 concurrent topics:

The 5th P”: Clearing through the “noise” and the competition to connect with the shopper in a meaningful way.

Terence Martin
Campbell Food Co.


Session Sponsored by:
SymphonyIRI

¨ "The Next Frontier of Category Management"

John Williams,
Dr.Pepper Snapple Group





Session Sponsored by:
JDA Software

"Yogurt Category Leadership Program"

Sebastian Erdociain The Dannon Company




Session Sponsored by: The Partnering Group

 


 

"Certification & Training Programs for Retailers: Building Organizational Capacity with a Hands-On Approach"

Chuck McDaniel Brookshire Brothers

 
Session Sponsored by Category Management Knowledge Group (CMKG)

 

 

 

10:30–11:20aM

RESERVATION REQUIRED

BEST PRACTICE BOARDROOM DISCUSSIONS

Choose one from multiple concurrent 20-person boardrooms :

Shopper Marketing

Space Management

Analytics

Organizational Development

¨Boardroom Discussion from previous case study led by
 Terence Martin, Campbell Food Co.


¨
Industry White Paper
"Cold Facts about Frozen Food"
Acosta Sales & Marketing

¨Solution Provider Case Study
"Price & Promotion Planning – See the Trees AND the Forest"
mLogic Consulting

¨FREE Certified Training Session
"Understanding Category Shopper Behavior -CPCM"
Learning Evolution

¨Industry White Paper
"Department Reinvention – achieving growth with macro space optimization"
 TPG/Fifth Dimension


¨FREE Certified Training Session
"Maximize Analysis with Tables & Charts in JDA Space Planning"
JDA Software

¨Boardroom Discussion from previous case study led by Sebastian Erdociain, The Dannon Co.


¨
Industry White Paper
"Millennial Shoppers:  Tapping into the Next Growth Segment"
SymphonyIRI

¨Solution Provider Demo/Case Study
"Answers On Demand: The next big step in Web based insight delivery"
Nielsen


¨
FREE Certified Training Session
"Shopper & Category Development -The Evolution of Category Management"
The Partnering Group

¨ Boardroom Discussion from previous case study led by Chuck McDaniel,  Brookshire Brothers

Category Management Knowledge Group (CMKG)




 

 

 

11:30am–12:25pm
Sponsored by

SHOP TALK - PLENARY: BIG BOX, MASS, AND "INTERNET" GROCER

Panelists:

Curt Avallone,VP/CMO - Grocery, Drug Store, Sears Holdings
Martha Walsh, Director Global Customer Insights,
Walmart
Tim Dorgan, VP Managing Director,
Peapod Inc.

 

 

 

12:30pm

SANDWICHES-TO-GO

 

COLOR KEY(CONFERENCE TIP: name badges are color coded the same way)

RED = retailer/wholesaler

BLUE = manufacturer/distributor

 

PURPLE = university

GREEN = solution providers/trainers

ICON KEY

“CONNECT” icons indicate highly planned, interactive trading partner discussion sessions

“NETWORK” icons indicate casual and planned seating conversation opportunities

 

 



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 

 



 

 

 

 

 


 


 

 

 

 

 


   

 

 

 

 

 

            
   

 

 

 

 

 

 

 


 

 

 

 

 


 


 

 

 

 

 


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Conference Feedback: The best networking conference – ever!
by Gordon Wade

I’m old. I’ve been to a LOT of industry conferences but ‘hands-down’ the Category Management Association’s annual conference is THE BEST networking conference for CatMan practitioners that I can imagine. That’s because the entire conference is designed from the git-go to facilitate, even guarantee, that participants meet personally almost everyone at the conference that they want to meet.

The experience I had at the 2010 annual conference in Atlanta was superior to any other conference I have attended during my 30+ years of conference attendance. Virtually all those conferences actually frustrated networking. In fact, my experience has been that the bigger the conference, the better attended it was, the harder it was to network. read more


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