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Find Category Specific Data, Tools, Events, Share Groups, Consultants & Trainers!

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Resources

Links / Categories		Posted By	Date Posted	Actions
	Sealane Marketing Inc Manufacturer’s Representative and Marketing Consultant in General Merchandise and Health & Beauty Care (HBC) Consumer Product categories. Sealane has created STM Proprietary Data Software that analyzes all aspects of a Category in a simple, easy to read format.	research	4/12/08	none
	RCVA Group Prescription Management Systems Planogramming systems Merchandising analysis tools Pharmacy Benefits, Design and Management Pharmacy and Front Store Pricing Drug channel supply chain logistics Incentive Compensation	research	4/12/08	none
	Lil’ Drug Store Lil' Drug Store Products, Inc. introduces a groundbreaking Health and Beauty Care Category Managementprogram for both wholesalers and retailers. The "Convenience Profitability Program (CPP)" will increase profits and grow sales.	research	3/29/08	none
	American Health and Beauty Aids Institute AHBAI is an internationally renowned trade association representing the world's leading Black-owned companies that manufacture ethnic hair care and beauty related products featuring the Proud Lady Symbol.	research	4/12/08	none
	Cannondale Associates Cannondale Associates is a leader in the field of category management. Cannondale has worked to develop category management initiatives with many of the most highly regarded consumer packaged goods companies. Our efforts have covered 50+ categories in Dry Grocery, Frozen, Dairy, Confections, Perishables, HBC and General Merchandise.	research	4/12/08	none

Related Discussion Group

HBA Discussion

The Business Problem
The company ( L'Oréal) was manually tabulating data into reports to analyze cross-channel buying behavior and market share for the executive team. As with most manual processes, there were two problems: the process was labor intensive and it was prone to error.

The Solution
The SoftSheen-Carson group purchased Kenosia’s DataAlchemy product to solve this problem. After implementation, the division was successful in achieving its goal. The results? Reports could be more accurately formatted in less time, down to one day from one week. This allowed the organization to act on results earlier to improve marketing and selling strategies.

Read AMR Research's Complete Article

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Priya Baboo VP, Shopper Insights
VideoMining Corporation 800-898-9950, ext. 105

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