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Global Category Management News

March 09, 2010

the brands breathing new life into npd
The Grocer
Necessity may be the mother of invention, but funding is undoubtedly the father one that's been largely absent as far as NPD is concerned over the past couple of years. Line extensions, brand tweaks and pack revamps have been very much the order of the day, genuine innovation seemingly too risky or expensive to even contemplate. Or at least that was the case in 2009. Tentative though the economic recovery is, there's a new optimism in the air in 2010, epitomised by the launch, a week on Monday, of Warburtons' ChippidyDooDaa and SnackaDoodle. The pitta and wholegrain snacks mark its first foray outside bread with refreshing flair safe brand extension this ain't.

Editor's Comments:EUROPE/CONSUMER INSIGHTS/THE STATE OF NEW PRODUCT DEVELOPMENT

Shoppers switch to handheld ice cream for thriftier treating
The Grocer
The recession has sparked a sales resurgence of handheld chocolate ice creams, which are now significantly outpacing premium tubs. After slumping 3.6% in 2008, sales of handheld chocolate ice creams which comprise stick formats and bars surged 12.7% in volume and 11.4% in value last year [Kantar Worldpanel 52w/e 27 December 2009]. Tubs grew 4% in value down from 5.2% growth in 2008.

Editor's Comments:CONSUMER INSIGHTS/RECESSION BRINGS CHANGE IN ICE CREAM CATEGORY

Consumers to Stock up on Green Decor and Party Favors For St. Patrick's Day
Targeted News Service
The National Retail Federation issued the following news release: Retailers and restaurants might have a little more luck o' the Irish this St. Patrick's Day as consumers gear up for private parties and special outings to celebrate the Irish holiday. According to NRF's 2010 St. Patrick's Day, conducted by BIGresearch, celebrants will spend an average of $33.05 on decorations, party favors and green attire, up slightly from $32.80 last year. Total spending is expected to reach $3.44 billion.*

Editor's Comments:RETAIL/NRF PREDICTS ST. PATRICK'S DAY SPENDING

Shopping Behavior to Change as a Result of New Marketplace Realities, According to PricewaterhouseCoopers and Kantar Retail; New report identifies shift in shopping behavior; need for retailers and suppliers to adapt to more conscious, practical consumerism
PR Newswire
NEW YORK, March 9 /PRNewswire/ -- With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent economic downturn, retailers and suppliers will need to adapt to consumers' new shopping behaviors to succeed in today's evolved marketplace and during the post-recession recovery, according to a new report from PricewaterhouseCoopers LLP (PwC) and Retail Forward, a Kantar Retail company, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?. As outlined in the report, shoppers will be more deliberate and purposeful in their spending, as conspicuous consumption will give way to more conscious or practical consumerism. Rampant deal-seeking will be replaced by more purchase selectivity and the use of shopping techniques and tools discovered during the recession. Additionally, the affluent segment of Generation X and the young Generation Y will lead spending in the recovery.

Editor's Comments:SHOPPER MARKETING/CONSUMER INSIGHTS/PWC & RETAIL FORWARD REPORT ON NEW SHOPPER BEHAVIOR DATA

2009 Was the Year of Personalized Shopping Strategies, According to IRI Study; IRI Reviews 2009 CPG Industry and Highlights Key Trends That Will Continue in 2010
Business Wire
Though the economy has taken some steps toward recovery, 2009 was a difficult year for U.S. consumers. Financial, housing and employment markets are in less-than-favorable condition, and consumers are justifiably concerned. IRI has been analyzing the economic downturn and its effects on consumer shopping and consumption behavior during the last two years and identifies significant and long-lasting trends in its latest report, "Times & Trends: 2009 CPG Year in Review." IRI research notes the following five trends that will continue to impact the consumer packaged goods (CPG) industry moving forward:

Editor's Comments:INSIGHTS & ANALYTICS/CONSUMER INSIGHTS/IRI 2009 YEAR IN REVIEW REVEALS FIVE TRENDS

A Golden Opportunity for Companies to Engage Latinos as a Driver of Business; A Golden Opportunity for Companies to Engage Latinos as a Driver of Business
Business Wire
The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. The field is wide open for companies that recognize the incredible power of Hispanics as a driver of their businesses. That's the key finding of a new Hispanic marketing trends survey commissioned by Los Angeles-based Hispanic advertising agency Orcí sent to 9,300 senior marketers at Fortune 1000 companies. The survey, conducted via email in February of 2010, was designed to offer a broad and deep look at advertisers' strategy, spending plans and viewpoints of the U.S. Hispanic market. Respondents included senior marketing and advertising executives of B2B, consumer, small, medium and large Fortune 1000 businesses across the country.

Editor's Comments:SHOPPER MARKETING/RESEARCH SHOWS GAP IN HISPANIC MARKETING

Premium Market Intelligence Data Available via Free Web Service
Business Wire
Geoscape announced today the release of the FREEmium Edition of the Geoscape Intelligence System (GIS) , which provides an array of powerful market intelligence functions through a user-friendly web browser interface to help marketers understand their consumers in a culturally diverse environment.

Editor's Comments:CONSUMER INSIGHTS/INSIGHTS & ANALYTICS/"FREE" DEMOGRAPHIC DATA AVAILABLE

Forrester Forecast: Double-Digit Growth For Online Retail In The US And Western Europe
Business Wire
Despite entering a more mature phase in its evolution, online retail in both the US and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc. (Nasdaq: FORR). US online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting (EURO)114 billion by 2014. The top-line forecasts are available to Forrester RoleView(TM) clients; subscribers to Forrester's ForecastView receive more-detailed forecast data. "Much of the overall retail sector's growth in both the US and the EU over the next five years will come from the Internet," said Forrester Research Vice President and Principal Analyst Sucharita Mulpuru . "To maximize that growth, eBusiness professionals will have to help enable a mu...

Editor's Comments:EUROPE/RETAIL/ONLINE RETAIL GROWTH FORECASTED

March 02, 2010

Rise of themicro snack
The Grocer
Talk to someone who makes cooking sauces and they'll tell you we're all dusting off the ovenware and eating more home-cooked meals as a family. Listen to someone in the hot snacks market, however, and you'll hear that the convenience of the microwave is king and that family members are still eating separately, at different times of day. So which is true?

Editor's Comments:EUROPE/HOT SNACK CATEGORY GROWS 8% IN UK

the GReat fascia face-off
The Grocer
A year ago, Costcutter boss Colin Graves predicted symbol groups would grow as independents flocked to their shelter. He has been proved right. Symbol groups have continued their march with a 7.0% rise in store numbers over the past year, according to figures compiled by The Grocer. This is more than double the recruitment rate in previous years between 2003 and 2008 the main groups grew the number of stores operating under their fascias from 12,742 to 14,630, an average increase of 2.8% a year, according to Grocery Retail Structure figures. Why has this happened, who's gained most and how long can the expansion continue?

Editor's Comments:EUROPE/RETAIL/STRONG MARKET FOR SYMBOL GROUPS