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Consumer Insights Discussion


Special Value: The Boomer Heartbeat Report and LiveWire Newsletter

The Boomer Heartbeat provides the benchmarks you need to examine the Boomers' outlooks, values, finances, health, household composition, consumption patterns and psyches as they move through their final working years and beyond.

LiveWire offers ongoing insights into the mature market (consumers aged 40+). Each issue features innovative articles from mature makret thought leaders and business leaders, reviews of current research, tactics and strategies that resonate with the mature market, and discussions of the latest news and trends.


Books: Shopper Insights




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Consumer Insights Directory

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Resources

Links / Categories Posted By Date Posted Actions
OTX Research
OTX offers a unique blend of high-tech Internet expertise combined with extensive experience in traditional marketing and advertising research.
research 4/12/08 none
MindBranch
Those looking for specific market research report can type the name of the the report directly into our search box, or can browse our market research by industry or publisher. Whether you need information on the chemical industry, the pharmaceuticals industry, or almost any other industry, MindBranch can deliver the business research needed to make informed decisions.
research 4/12/08 none
SmartRevenue
Aligning Brand Strategy with Retail Strategy and Execution: Shopper-Centric Insights, Strategy, and Solutions
research 4/12/08 none
Claritas
For more than 35 years, Claritas has provided companies with the most accurate and reliable market research, demographic data, marketing software and market segmentation services to make the smartest business decisions. Discover how Claritas can help you increase profitability, select the best site locations and market more efficiently and effectively by targeting your most profitable customers.
research 4/12/08 none
Digital Life Discoveries
DLD's services are exclusively focused on consumer markets including: Design and execution of custom research In-depth consumer insight from ongoing panel research Market opportunity analysis and strategy consultation Solution ideation and concept testing
research 4/12/08 none
Yale School of Management Center for Customer Insights
The Yale Center for Customer Insights, located at the Yale School of Management, provides superior insight and understanding of customers to enhance business and society. YCCI integrates initiatives of leading marketing executives with academic scholars from the Yale School of Management’s unique multidisciplinary and global perspective to deliver valuable customer understandings.
research 4/12/08 none
Frank About Women
Frank About Women is the leading marketing-to-women communications company, helping clients connect with women in today's consumer-empowered and digitally dynamic world.
research 4/26/08 none
Anderson Analytics
More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques.
research 4/12/08 none
Envirosell
Envirosell is a New York based research and consulting firm specializing in studying retail and service environments.
research 4/12/08 none
Nielsen Consumer Panel Solutions (CPS)
As the recognized leader in delivering consumer and shopper insights for the fast moving consumer goods industry (FMCG), Consumer Panel Solutions (CPS) provide consumer-centric marketing and sales solutions to help you target the strategic consumers, markets and retailers that will maximize your return on investment.
research 4/12/08 none
Unity Marketing
Unity Marketing is a boutique market research firm specializing in consumer insights for marketers and retailers that sell luxury goods and experiences to the 'masses as well as the classes.' Unity doesn't just field market research studies; rather we delve into the psychology that motivates and empowers luxury consumers in the marketplace. What sets us apart from the rest is our focus on consumer psychology ? in other words, 'why people buy.'
research 4/12/08 none
TNS-Retail and Shopper Insights
TNS has a business dedicated to providing clients with retail and shopper insights based on strengths in brand equity, purchasing behaviour, in-store marketing and retail strategy.
research 4/12/08 none
The National Food Laboratory, Inc
We are a consulting firm for the food and beverage industry specializing in Marketing Consulting, Product Innovation, Commercialization, Consumer Insights, Sensory Research, Chemistry and Microbiology.
research 4/12/08 none
Alloy Media + Marketing
Alloy Media + Marketing, a division of Alloy, Inc. is one of the country's largest providers of nontraditional media programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy Media + Marketing works with over 1500 companies including half of the Fortune 200.
research 4/12/08 none
The Luxury Institute
The Institute provides a portfolio of proprietary publications and research that guide and educate high net-worth individuals and the companies that cater to them on leading edge trends, wealthy consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys and the Luxury Consumer Experience Index surveys.
research 3/29/08 none
SheSpeaks
Launched in January of 2007, SheSpeaks is a national online community of over 35,000 dynamic women who are interested in influencing the products and services around them. SheSpeaks gives women a forum to express what they need and want as well as opportunities to connect with other women. In turn, SheSpeaks is committed to broadcasting women's opinions to a broad audience including product manufacturers, the media and other women.
research 1/24/08 none
Focalyst
As a Millward Brown specialty practice supported by AARP Services Inc., Focalyst offers a broad range of qualitative and quantitative custom research solutions. Focalyst pioneered the largest, most comprehensive study ever conducted about Boomers and Matures and has the unique expertise to help marketers better understand and connect with this important demographic.
research 7/12/08 none
Beer Marketer's Insights
Beer Marketer's INSIGHTS, Inc. has been the leading source of information about the US beer industry over 30 years. Our goal is to provide our readers with the most up-to-date, accurate information and news, as well as perspective, context, and insight.
research 7/12/08 none
Brand & Package Likeability
Based on a proprietary Consumer Network Panel survey of likes and dislikes of brands and the packages associated with them, "Brand & Package Likeability" delivers the data and analysis you need to make sure that your packages support your brand and maximize your sales.
moderator 4/19/07 none
Precima
Precima’s retail customer management experts provide consulting and analytics services to address key business issues and to support the activities of each retail function.
research 2/19/08 none


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Taking Consumer Insights To The Next Level For Retailers and Manufacturers - A longtime leader of customer analytics technology in the retail industry, Buxton is pioneering the use of customer analytics for Consumer Packaged Goods. Manufacturers and retailers use Buxton’s CPGID service when determining store-specific product assortments and promotions, when making product launch decisions, and when identifying target customers for a product.





Hudson Analytics is your full-service shop for consumer insights.  From vendor bidding and selection to questionnaire design to insights presentation and application, we can manage your project from start to finish.  Gain actionable insights with practical application from your research efforts.  Contact:

Connie Whitehouse  (914) 244-0273  Email Connie Whitehouse


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Last updated: October 28, 2007