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Category Management Weekly Newsletter 09-01-2010
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Counting down to the Category Management Conference
The 2010 Category Management Conference is fast approaching and takes place Oct. 26-28 in Atlanta, GA.
One of the most valuable aspects of attending this event is the opportunity to communicate with trading partners and peers in a collaborative environment. To that end, multiple Best Practices Discussion Sessions will be held in roundtable fashion to maximize connection and idea sharing.
Speakers and Session Facilitators are from Anheuser Busch, Brookshire Grocery Company, Caravan Ingredients, Coca-Cola Enterprises, Constellation Wines, Colgate-Palmolive, Del Monte Foods, Dr. Pepper Snapple Group, Georgia-Pacific, HEB, Hormel, Kellogg, Nestle Purina, PepsiCo, Wrigley and many more. In addition, featured thought leaders are from DePaul University, Kellogg School of Management and the University of Texas at Dallas.
This industry-wide event is open to all Category Management professionals. Association Membership is not a requirement to attend. Participants will gain an appreciation for current Best Practices, learn new ways of working together, and leave with actionable ideas.
You can still save by registering now and entering code: SEP200
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The Association offers five share groups to its members. Guests are also allowed to request access. The groups meet once-a-month on the Web and are focused on the following topics:
To participate in a Share Group meeting, click on the appropriate link on the right and request notifications for upcoming meetings.
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Attend free:
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Meet the Certifications Team
The Certification Evaluation Board has been working hard to educate the industry and forward this seminal intiative ever since professional certification standards were approved earlier this year.
The Board is the objective arm of the Association that reviews and it evaluates all industry training programs and category management professionals for certification. Each member of the team has significant category management experience in a variety of functions.
Learn more about Dan Strunk, Chairman; Blaine Ross, EVP Global Sales and Marketing; and Laura Lee Larson, VP Global Education and Certification. |
Request more information about professional certification.
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Filtered CatMan News -- from 4,000 global news sources
COPYRIGHTS: Members have article copyrights!
Your username and password will open the full articles for copying into your presentations.
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Shoppers Scaling Back on Channel Shifting, Giving Retailers Fewer Chances to "Get It Right," New SymphonyIRI Research Finds; Visiting Smaller Number of Stores, Making Fewer Trips, and Shifting to Dollar Stores Represent Key Findings
Business Wire
Shoppers are cutting back on the number of stores they are visiting, concentrating visits on stores known for lower prices, generally visiting stores less frequently and spending less per trip. These are the principal findings of SymphonyIRI Group's new Times & Trends report, "The New Path to Purchase: An Escalation of Channel & Consumption Migration." "Shoppers are not enjoying the same financial success as corporations this spring and summer, and their continued search for lower cost retail channels reflects this," said John McIndoe, senior vice president, marketing, SymphonyIRI. "In addition to potential pressure on retailer revenues and margins, these trends point to managers having fewer chances to 'get it right' with shoppers. If a shopper visits a store and is unhappy with the experience, she will quickly go elsewhere."
| Editor's Comments:CONSUMER INSIGHTS/SHOPPER MARKETING/SHOPPERS CUTTING BACK MULTIPLE STORE VISITS |
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Marketers using Twitter, Facebook to reach customers
The Economic Times
That Hrush Bhatt, founder and director (product & strategy) of Cleartrip, is a Twitter fan will come as a surprise to those aware of 'Kiruba incident'. The travel portal had a harried time last year, dealing with the incident initiated by a Twitter user, @Kiruba. Kiruba posted a link to his complaint on Cleartrip's customer support page, Cleartrip Forum. "Cleartrip.com took my money and did not book my ticket to Malaysia. Had a harrowing experience at airport...," he Tweeted. Within days, 40 other Twitter users took it up: Some simply re-Tweeted Kiruba's post while others demanded explanations and crucified Cleartrip. The portal had to act fast. It apologised to Kiruba on Twitter and promised to look into the issue immediately. Cleartrip took ownership of the problem, which it says involved other parties as well, and refunded Kiruba. It also paid to upgrade the return ticket of Kiruba and his wife from Malaysia to business class. While Kiruba incident may remain in the conscious memor...
| Editor's Comments:INDIA/CONSUMER INSIGHTS/SOCIAL MEDIA AFFECT BRAND BEHAVIOR |
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JDA Software Offers Price Optimization Strategies to Retailers
Wireless News
JDA Software Group said it is offering effective merchandising and pricing recommendations to help retailers maximize sales. "Retail is becoming much more competitive today, as price sensitivity continues to erode consumer loyalty," said Jane Fazzalari, vice president, retail industry strategy, JDA Software Group, in a release. "The challenge of meeting margin goals while offering prices appealing to consumers has made time-phased markdown decisions a critical component of the product lifecycle strategy. It can cost a company dearly if done incorrectly. Therefore, more than ever, retailers need an optimal pricing strategy to achieve their business objectives."
| Editor's Comments:RETAIL NEWS |
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Gauging the Consumer Mind-set: Has It Really Changed?
Women's Wear Daily(WWD)
“Mindless excess is over.” So says Faith Popcorn, chief executive officer of marketing firm BrainReserve, when asked whether women will go back to their ferocious shopping habits once the economy fully recovers. “The entire consumer mentality has changed across the socioeconomic spectrum,” said Popcorn. “We understand and buy what we truly need, and we actually want less — stuff is clutter and we want simpler. We call it cashing out.” So is this the dawn of a New Consumer Age, as many experts contend, one that will force brands and retailers to make tectonic changes in the way they do business and transform the nature of shopping in America? Or is the consumer simply the same — just slightly different due to economic pressures? It's a debate obsessing companies at all price levels and industries — from fashion to food to cars. Regardless of which side of the argument one falls upon, it's clear the shopping rules have changed and key trends include:
| Editor's Comments:CONSUMER INSIGHTS/SHOPPER MARKETING/CONSUMER MENTALITY CHANGED ACROSS THE SOCIEOECONOMIC SPECTRUM |
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The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Journal of Marketing
Products that espouse positive social and environmental ethical principles have received considerable attention in recent years. Stories about "ethical consumers" and terms such as "green" and "sustainable" appear regularly in such popular press outlets as Business-Week (Beaven 2009), Time Magazine (Betts 2009), and the Wall Street Journal (Johnson 2009). Companies are responding to this heightened attention with new brand and product introductions (e.g., Clorox's new line of household cleaners; see Story 2008), and retailers (e.g., Wal-Mart, Whole Foods) are responding with comprehensive sustainability initiatives (Gunther 2006; Whole Foods Market 2010). Despite the widespread attention sustainability is receiving, sales of sustainable products (i.e., products with positive social and/or environmental attributes) still represent "only a small fraction of overall demand" (United Nations Environment Programme 2005, p. 3), and there appears to be a significant gap between consumers' exp...
| Editor's Comments:CONSUMER INSIGHTS/HOW DOES A "GREEN" MESSAGE AFFECT A BRAND |
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Economy - Keeping up appearances
Retail Week
When news broke on January 27 this year that Britain was officially out of recession, it came with an ominous caveat from politicians and economists that the road to recovery would be a slow and painful one. Seven months on and those predictions are proving prescient. Consumer price inflation is running at 3.1% - well above the Government target of 2% - and plans drawn up for further swingeing budget cuts threaten the jobs of thousands of public sector workers. Austerity Britain is living up to its bleak billing and the sombre mood has started to permeate the high street. Until recently retail sales figures had remained relatively buoyant in the context of the challenging macroeconomic environment. However, in July the British Retail Consortium's (BRC) monthly retail sales monitor showed like-for-like sales grew just 0.5%, held back by what director-general Stephen Robertson described as "poor results for non-food retailing". The BRC's gloomy prognosis came just a week after Next had ...
| Editor's Comments:EUROPE/CONSUMER INSIGHTS/RETAIL NEWS/RETAILERS NEED TO CHANGE MARKETING MESSAGE TO WIN CONSUMER |
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Submit your News
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Wondering where we get the news?
We use the following terms to search: 4,000 global news sources
category management or category manager or category development or category analyst or category buyer or category advisor or category captain or consumer insights or shopper insights or cross-category or optimal aisle management or channel management or planogram or space management or space manager or shelf set or customer insight or customer management or ethnic marketing or hispanic marketing or in-store marketing or in-store execution or price optimization or pricing optimization or efficient assortment.
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Thursday 9/2/10 at 10:00 am CDT
Revisión Final de los Estándares de Certificación
Revisión Final de los Estándares de Certificación para los ajustes hacia Latino América.
Thursday 9/9/10 at 11 am EDT
CACM Webinar Session 1 of 4
In this first of four CACM sessions, we will answer the following questions: What is Category Management, and what are the different industry models? Why is Retailer Strategy an important part of the Category Management process, and an Important one to understand? How do you define and segment a category? Why is this important?
Thursday 9/9/10 at 1:00 pm CDT
Times & Trends: The New Path to Purchase
Dissect shopping shifts by channel, department, category, and trip mission. Poise your organization to take advantage of opportunities and mitigate against risks related to channel and consumption migration trends. Leverage granular and frequent market research to develop and execute truly consumer-centric marketing strategies that will provide a distinct advantage in the battle for share of wallet.
Monday 9/13/10 at 1:00 pm CDT
Association Membership Overview
Thinking about becoming a member and want to know more? Please join us for a brief overview of the Category Management Association by or clicking on this link for meeting access information.
Wednesday 9/15/10 at 2:00 pm EDT
Building a Solid Foundation for Trade Promotion Management (TPM)
Learn the steps required to build a foundation that underpins successful TPM operations. You'll also discover how each component of the foundation plays an important role in creating a robust set of TPM business processes.
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Thursday 9/2/10 All day
Mobile Marketing Forum: LATAM
SAO PAULO, BRAZIL
The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.
Tuesday 9/7/10 at 9:00 am BST
Category Management & Shopper Marketing 2010
LONDON, ENGLAND
Hear how your peers are tackling these questions to create demand at the point of decision making and drive the growth opportunities at IGD's Category Management & Shopper Marketing 2010 conference.
Wednesday, 9/8/10 at 9 am BST
Retail Technology Summit 2010
LONDON, ENGLAND
With different streams covering both strategic and technical issues, the Retail Technology Summit will address the issues and topics crucial to both you and your team.
Wednesday, 9/8/10 at 8 am EDT
NACS Advanced Category Management Seminar
CHARLOTTE, NC USA
The NACS "Turning Data Into Dollars" seminar will go beyond the NACS Six-step Category Management Framework, which has been enabling convenience store retailers to improve business performance for over seven years.
Thursday, 9/9/10 at 12 pm HKT
Social Media Marketing & Measurement
HONG KONG
At the end of the workshop, you will be equipped with the most up-to-date SM marketing tips, tricks, and best practices which you can immediately apply to your marketing campaigns |
List Your Event: See the entire Events Calendar |
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AR
Bentonville, AR
Avery Dennison
Customer/Sales Info. Analyst
This position will report to the Sales Director, Walmart Team. Position will be responsible for supporting the analytical and reporting needs of Walmart, Sam’s Club and Mass Retail Channel.
See Complete Posting
AR
Rogers, AR
Coca-Cola Enterprises
Lead Category Planning Manager New
Strategically develop customer Category Management business plans that integrate with the customers overall business goals. Implement category development programs by leading the dialogue with the customer to focus on category growth opportunities.
See Complete Posting
CT
Wilton, CT
Major CPG Company- Household
Category Manager
This newly created position offers ownership of strategy, insights, and category development for both branded and private label products in a universal category. Must have strong analytical background coupled with pricing and trade marketing experience. Strong presentation skills will be needed for both internal departments and external customers. We're looking for experience in grocery & mass. Prefer local candidates or those with an easy relo.
Contact the Association confidentially
NC
Charlotte, NC
Foster's Wine Estates
Category Analyst Renewed
Be a business driver with some of Foster’s Wine Estates’ key national accounts: Food Lion and Harris Teeter. In addition to 3-5 years experience in sales analysis, finance, accounting, or marketing analysis, the strongest candidate for this position will be very organized and good at multi-tasking and communicating effectively. A Bachelors degree in Business, Accounting, Finance or Marketing is required, as is experience analyzing AC Nielsen or IRI data. Advanced PC skills, including Microsoft Office applications, are a must, and familiarity with BDN or RAD data and reporting tools is preferred.
See Complete Posting
NJ
Florham Park, NJ
Nestle Nutrition
Associate Director, Category Management
The ideal candidate will develop national category management strategy for assigned category aligned with overall corporate vision. This will include channel, section-size specifics and take into account category, department, and aisle recommendations.
See Complete Posting
NJ
Florham Park, NJ
Nestle Nutrition
Manager, Customer Development
The primary responsibilities of this position are to support the Formula and Cereal businesses focused on retail sales execution, customer analytics, total trade spend, and commercial planning perspective. The Manager, CD, working with the Director, CD will facilitate collaborative communication between the Internal Teams and Retail Sales. The position will be focuses against delivering the 'Go-To-Market' strategies to ensure the achievement of the Divisions' volume, RIG, profit, and share targets. Be a channel and customer expert to the Division and the Division Brand, and business expert to the field development teams.
See Complete Posting
MULTIPLE LOCATIONS
Colgate-Palmolive
Category Development Manager
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. We are seeking Category Development Managers with at least two years key account experience and two years category management experience. Must have an understanding of consumer data applications and merchandising expertise in the consumer brand industry.
See Complete Posting
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