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URL for Plain Text Subscribers - http://www.cpgcatnet.org/page/57430/ 
Category Management Weekly Newsletter 03-10-2010
3,465 Subscribers - all Opt-In, all Verified Delivery!
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Category Management Industry Certification:
Are You Ready?
Are you prepared for the industry certification requirements? As the first certified, exclusively on-line, category management training company in the world, CMKG is definitely ready. We can help you or your organization get certified - anywhere in the world -- quickly. In March, we introduce our new, state-of-the-art, eLearning university, and our new intermediate level "Certified Specialist in Category Management" program. We also have many FREE WEBINARS upcoming in March/April, including global time zone options.
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For more information, contact:
Michelle Patterson
416-543-3074
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Friday, March 12th
OrgDev Share Group
Barbara J. Meeks, Human Resources Manager, Constellation Wines U.S., will discuss the work generated by the ROI, Value of Category Management Share Group.
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Attend free:
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Filtered CatMan News -- from 4,000 global news sources
COPYRIGHTS: Members have article copyrights!
Your username and password will open the full articles for copying into your presentations.
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the brands breathing new life into npd
The Grocer
Necessity may be the mother of invention, but funding is undoubtedly the father one that's been largely absent as far as NPD is concerned over the past couple of years. Line extensions, brand tweaks and pack revamps have been very much the order of the day, genuine innovation seemingly too risky or expensive to even contemplate. Or at least that was the case in 2009. Tentative though the economic recovery is, there's a new optimism in the air in 2010, epitomised by the launch, a week on Monday, of Warburtons' ChippidyDooDaa and SnackaDoodle. The pitta and wholegrain snacks mark its first foray outside bread with refreshing flair safe brand extension this ain't.
| Editor's Comments:EUROPE/CONSUMER INSIGHTS/THE STATE OF NEW PRODUCT DEVELOPMENT |
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Shoppers switch to handheld ice cream for thriftier treating
The Grocer
The recession has sparked a sales resurgence of handheld chocolate ice creams, which are now significantly outpacing premium tubs. After slumping 3.6% in 2008, sales of handheld chocolate ice creams which comprise stick formats and bars surged 12.7% in volume and 11.4% in value last year [Kantar Worldpanel 52w/e 27 December 2009]. Tubs grew 4% in value down from 5.2% growth in 2008.
| Editor's Comments:CONSUMER INSIGHTS/RECESSION BRINGS CHANGE IN ICE CREAM CATEGORY |
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Consumers to Stock up on Green Decor and Party Favors For St. Patrick's Day
Targeted News Service
The National Retail Federation issued the following news release: Retailers and restaurants might have a little more luck o' the Irish this St. Patrick's Day as consumers gear up for private parties and special outings to celebrate the Irish holiday. According to NRF's 2010 St. Patrick's Day, conducted by BIGresearch, celebrants will spend an average of $33.05 on decorations, party favors and green attire, up slightly from $32.80 last year. Total spending is expected to reach $3.44 billion.*
| Editor's Comments:RETAIL/NRF PREDICTS ST. PATRICK'S DAY SPENDING |
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Shopping Behavior to Change as a Result of New Marketplace Realities, According to PricewaterhouseCoopers and Kantar Retail; New report identifies shift in shopping behavior; need for retailers and suppliers to adapt to more conscious, practical consumerism
PR Newswire
NEW YORK, March 9 /PRNewswire/ -- With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent economic downturn, retailers and suppliers will need to adapt to consumers' new shopping behaviors to succeed in today's evolved marketplace and during the post-recession recovery, according to a new report from PricewaterhouseCoopers LLP (PwC) and Retail Forward, a Kantar Retail company, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?. As outlined in the report, shoppers will be more deliberate and purposeful in their spending, as conspicuous consumption will give way to more conscious or practical consumerism. Rampant deal-seeking will be replaced by more purchase selectivity and the use of shopping techniques and tools discovered during the recession. Additionally, the affluent segment of Generation X and the young Generation Y will lead spending in the recovery.
| Editor's Comments:SHOPPER MARKETING/CONSUMER INSIGHTS/PWC & RETAIL FORWARD REPORT ON NEW SHOPPER BEHAVIOR DATA |
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2009 Was the Year of Personalized Shopping Strategies, According to IRI Study; IRI Reviews 2009 CPG Industry and Highlights Key Trends That Will Continue in 2010
Business Wire
Though the economy has taken some steps toward recovery, 2009 was a difficult year for U.S. consumers. Financial, housing and employment markets are in less-than-favorable condition, and consumers are justifiably concerned. IRI has been analyzing the economic downturn and its effects on consumer shopping and consumption behavior during the last two years and identifies significant and long-lasting trends in its latest report, "Times & Trends: 2009 CPG Year in Review." IRI research notes the following five trends that will continue to impact the consumer packaged goods (CPG) industry moving forward:
| Editor's Comments:INSIGHTS & ANALYTICS/CONSUMER INSIGHTS/IRI 2009 YEAR IN REVIEW REVEALS FIVE TRENDS |
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A Golden Opportunity for Companies to Engage Latinos as a Driver of Business; A Golden Opportunity for Companies to Engage Latinos as a Driver of Business
Business Wire
The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. The field is wide open for companies that recognize the incredible power of Hispanics as a driver of their businesses. That's the key finding of a new Hispanic marketing trends survey commissioned by Los Angeles-based Hispanic advertising agency Orcí sent to 9,300 senior marketers at Fortune 1000 companies. The survey, conducted via email in February of 2010, was designed to offer a broad and deep look at advertisers' strategy, spending plans and viewpoints of the U.S. Hispanic market. Respondents included senior marketing and advertising executives of B2B, consumer, small, medium and large Fortune 1000 businesses across the country.
| Editor's Comments:SHOPPER MARKETING/RESEARCH SHOWS GAP IN HISPANIC MARKETING |
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Premium Market Intelligence Data Available via Free Web Service
Business Wire
Geoscape announced today the release of the FREEmium Edition of the Geoscape Intelligence System (GIS) , which provides an array of powerful market intelligence functions through a user-friendly web browser interface to help marketers understand their consumers in a culturally diverse environment.
| Editor's Comments:CONSUMER INSIGHTS/INSIGHTS & ANALYTICS/"FREE" DEMOGRAPHIC DATA AVAILABLE |
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Forrester Forecast: Double-Digit Growth For Online Retail In The US And Western Europe
Business Wire
Despite entering a more mature phase in its evolution, online retail in both the US and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc. (Nasdaq: FORR). US online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting (EURO)114 billion by 2014. The top-line forecasts are available to Forrester RoleView(TM) clients; subscribers to Forrester's ForecastView receive more-detailed forecast data. "Much of the overall retail sector's growth in both the US and the EU over the next five years will come from the Internet," said Forrester Research Vice President and Principal Analyst Sucharita Mulpuru . "To maximize that growth, eBusiness professionals will have to help enable a mu...
| Editor's Comments:EUROPE/RETAIL/ONLINE RETAIL GROWTH FORECASTED |
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Wondering where we get the news?
We use the following terms to search: 4,000 global news sources
category management or category manager or category development or category analyst or category buyer or category advisor or category captain or consumer insights or shopper insights or cross-category or optimal aisle management or channel management or planogram or space management or space manager or shelf set or customer insight or customer management or ethnic marketing or hispanic marketing or in-store marketing or in-store execution or price optimization or pricing optimization or efficient assortment.
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CA
Pleasanton, CA
Dr Pepper Snapple Group
Category Analyst
Analyzes and interprets both syndicated and Powerplay case sales data. Utilizes a variety of category management tools on special projects with an eye to building productivity for the department. Interpret, analyze and maintain databases for syndicated data, demographic data and space management.
See Complete Posting
FL
Major CPG Company
Category Analyst
Do you have 2-3 years of CPG analytical experience? Do you have excellent communication and presentation skills? Have you worked with plan-o-grams? This analyst position will offer face-time to the customer while assisting the National Account team. (company offers relocation)
Contact the Association confidentially
MIDWEST
Major Food Manufacturer
Shopper Insights Manager
Work for one of the top food manufacturers in the US developing plans for specific categories utilizing your analytical expertise. Position requires 3-5 yrs. experience in the CPG world.
Contact the Association confidentially
MN
Eden Prairie, MN
Foster's Wine Estates Americas
Category Analyst, Supervalue
The key challenge in succeeding at the position is finding the balance between doing what is right for the Foster’s business and being objective (neutral) when working on Supervalu specific business with peer category analyst.
See Complete Posting
MN
Minneapolis, MN
20th Century Fox
Analyst/Manager, Target Category Management
As a leading content provider of Movies/ TV properties on DVD and Blu-ray, we are seeking a qualified individual to join an award winning category management team supporting Target. This position supports a strategic analytical relationship with a leading retailer, allowing their movies department to maximize performance and deliver optimal assortments to the consumer. You will be responsible for forecasting sales, micro-marketing, sales analysis, and planogram revisions.
See Complete Posting
MN
Minneapolis, MN
Wilton Brands Inc.
Category Manager - Target
Wilton Brands Inc., a leading designer and marketer of cake decorating, housewares, paper and specialty crafts has a new opportunity for EK Success Brands for a Category Manager Target located at our Minneapolis location.
See Complete Posting
OH
Cincinnati, OH
Dr Pepper Snapple Group
Category Manager
The category manager supports the account, the bottler community, and our field sales team with consumer analysis/insight, thought leadership and innovative solutions for categories such as CSD's, juice/juice drinks, premium beverages, apple sauce, and mixers. Develop persuasive selling presentations using consumer research tools/data to increase/protect distribution, space and display support.
See Complete Posting
OH
Cincinnati, OH
Foster's Wine Estates Americas
Category Analyst, Kroger
The key challenge in succeeding at the position is finding the balance between doing what is right for the Foster’s business and being objective (neutral) when working on Kroger specific business with peer category analyst.
See Complete Posting
MULTIPLE LOCATIONS
Colgate-Palmolive
Category Development Manager
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. We are seeking Category Development Managers with at least two years key account experience and two years category management experience. Must have an understanding of consumer data applications and merchandising expertise in the consumer brand industry.
See Complete Posting
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