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Member Feedback:
...I also receive (another publication) and many of the articles that you guys are pulling are not in there. There was one article in the most recent (newsletter) that was on CPG's and restaraunts and how each are competing. It turned out to be VERY helpful in many ways because it was such a complete article on all avenues not just frozen or RTE salads...
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More Feedback: Please subscribe me (at my new work address) to your newsletter and eZines. I appreciate this awesome information you provide!
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Category Management Weekly Newsletter 07-16-2008
2,808 Subscribers 
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This Week's CatMan Joke
Contributed by Fiji Water
- Q: How many category managers does it take to
screw in a light bulb?
- A: Give me a number and I’ll make it work.
Contribute a CatMan Joke
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Trip Management Report – 2008
Part 1: How Different Income Groups are Coping
The slumping economy is presenting shoppers with tough choices. Learn how different income groups are dealing with it presently... and what they're expected to do if things worsen. Read More |
- Sponsored by Unilever
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The first week of Retail July 2008 started off on the hot side tying last year as the 2nd hottest early July period in 16+ years. It was also rather wet, especially in the Southeast where the most rain fell since early April further helping to alleviate drought conditions. Mosquito and flying pests have been prolific in the Midwest but heavy rain in the East will bring some of that to the East over the next week or two.
June retail industry same-store-sales gains were twice as high as Wall Street expected at +4.3% according to data from ICSC. Warm weather, economic stimulus checks and promotional activity were cited as the reasons for the much stronger than expected gains. The Discounters and Clubs again did well. So far the Summer season is trending 1.3°F above average for national temperatures with near normal rainfall helping the seasonal categories do well.
The next two weeks will have favorably hot weather across most of the country with a 4-day heat-wave of 90F+ temperatures from Chicago to New York for the later half of this week. The hot weather over the next two weeks is likely to be the hottest period of the Summer nationally which is about 4 weeks earlier than last year when middle August was the hottest period. The next two weeks are great opportunities for Summer clearance sales but leave some hot weather categories out West as the Fall season will be warm through early October. Read More
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Official monthly eZine of CPG CatNet
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CATEGORY MANAGEMENT: Campbell Wants to Remodel Juice and Drink Shelf Sets
Campbell Soup Company aims to help retailers renovate the profitable shelf-stable juice and drink category through innovative shelving solutions. The approach relies on a new market structure as a blueprint for a different layout for the $5 billion category in food, drug and mass outlets. Sales have declined in recent years as alternatives such as water and flavored water have gained share. Since more shoppers are connecting nutrition to good health and are making food choices accordingly, Campbell plans to help retailers leverage their “wellness credibility” in stores. “But a new shelf configuration based on nutrition is just part of the category solution," said Mike Murphy, director of category and shopper solutions. Since a significant amount of decision-making takes places in store, Campbell recommends reinventing the category by creating point-of-purchase (POP) solutions based on shelving, communication and education...
From CPGmatters the official monthly eZine of CPG CatNet
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Filtered CatMan News -- from 4,000 global news sources
COPYRIGHTS: Members have article copyrights!
Your username and password will open the full articles for copying into your presentations.
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Grocers bulk up with DVD sales; Catalog titles, slow economy are helping category boost business
Video Business
Grocers are bagging more DVDs for customers, as managers overcome threat concerns and benefit from a softening economy. Although many grocers have been getting out of the DVD rental business, preferring to offer that service through kiosks such as Redbox, rising gas prices, low-priced catalog titles and security fixtures are helping grocers build a healthy sell-through DVD business. "The average grocery shopper will come in once or more a week, and consumers are less concerned with saving a little money [on the DVD] by going to a mass merchant than they are concerned with rising gas costs," said Bob Geistman, senior VP of sales and marketing at Ingram Entertainment. "They will purchase more of their products at grocery."
Editor's Comments:ENTERTAINMENT/GROCERY
Tops Markets Selects DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion Management(TM); On-demand solutions to boost promotion and pricing efficiency and effectiveness
PR Newswire
SAN CARLOS, Calif., July 14 /PRNewswire-FirstCall/ -- DemandTec, Inc.(NASDAQ:DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Tops Markets, LLC, a regional supermarket chain based in Williamsville, NY, is implementing DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion Management(TM) to improve its marketing and merchandising operations. The software services to be deployed during 2008 include Everyday Price Management, Promotion Planning & Optimization and Deal Management. "DemandTec's applications will allow Tops to be more efficient in managing promotional activity and streamlining our every day pricing," said Patrick Curran, Tops Market's senior vice president of sales and merchandising. "Having localized pricing will undoubtedly enhance value for our shoppers and ultimately, increase customer satisfaction."
Editor's Comments:PRICE OPTIMIZATION
SofTechnics and Revionics Announce Strategic Partnership
PR Newswire
AKRON, Ohio, July 14 /PRNewswire/ -- SofTechnics, a Mettler-Toledo company, and Revionics, Inc. today jointly announced they have formalized a strategic partnership. SofTechnics is a recognized leader in developing and deploying premier headquarters and back office technology to grocery and general merchandise retailers. Revionics will provide SofTechnics' customers optimized everyday pricing, promotional planning and support, category analytics as well as their comprehensive scenario and modeling functionality. Revionics' solution is offered via Software-as-a-Service (SaaS), in an affordable, pay-as-you-go approach.
Editor's Comments:RETAIL SOFTWARE
Video: New Natural Pet Diet Promotes Rotation for Better Nutrition; Nature's Variety pet food forms expert council to provide consumers with insight on diet's benefits
PR Newswire
LINCOLN, Neb., July 15 /PRNewswire/ -- Following last year's devastating pet food recall, pet owners are more careful than ever to choose foods made with healthy ingredients. A high quality natural pet food is a great place to start, but that's no longer enough. Experts agree that variety is an important -- and often overlooked -- component in pet nutrition. "Just like humans, pets require a variety of foods in order to obtain the optimal level of nutrition from their diet," said Dr. Susan Lauten, a leading clinical instructor of veterinary medicine. Experts like Dr. Lauten agree that the ideal diet for dogs and cats includes rotation between proteins (e.g. beef, chicken, salmon) and forms (dry kibble, canned, and raw frozen pet food). To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/naturesvariety/33915/
Editor's Comments:PET CATEGORY
Clorox is Most Competitive Consumer Goods Company and Publix is Most Competitive Retailer in 2008, According to wRatings Annual Study Sponsored by SAP; Coach, Family Dollar and Staples among the Most Competitive Retailers; Coca-Cola and Wrigley among the Most Competitive CG Companies. Companies overall are better meeting consumer expectations in 2008 than in 2007, yet pricing power is difficult to find.
Business Wire
The wRatings Corporation, an independent competitive research firm, announced today the results of the annual Most Competitive Retail & Consumer Goods Study, which was sponsored by SAP AG (NYSE:SAP), the world's leading provider of business software*. In the report, Clorox (NYSE:CLX) rises from #14 in 2007 to #1 in 2008 with a W Score(TM) of 96.1. Publix, an employee-owned company, is the #1 retailer with a W Score of 92.0. A W Score of 100 means the business built the highest consumer and economic advantages when compared with the 540+ companies in the wRatings national coverage. Being strong on both the consumer and financial fronts, highly competitive companies are most likely to withstand the economic downturn. For example, Clorox so far has successfully passed on rising commodity costs to consumers because consumers value their stability and usability over rival products. At Publix, consumers prefer shopping at the grocery store because of their superior customer service, somethi...
Editor's Comments:RETAILER AND CPG MFGR RATINGS
VideoMining's New Online Tool to Enable Real-Time Access to Shopper Metrics
Business Wire
VideoMining is pleased to announce the launch of a new web-based analytics tool called VideoMining Online.The new product will enable real-time access to a rich set of shopper metrics generated by VideoMining's industry-leading measurement platform. The online tool will provide a means for retailers and consumer product manufacturers to analyze and monitor how shoppers respond to various marketing and merchandising strategies.
Editor's Comments:SHOPPER INSIGHTS
'Get Spider-man to sell fruit to our kids'
Nottingham Evening Post
Food shopping with the kids can be trying at the best of times - so why do manufacturers make it so hard for parents? What child isn't going to pester for the attractive packets emblazoned with their favourite cartoon characters, celebrities, competitions and free gift offers? Despite steps to restrict children's TV advertising of foods high in fat, sugar and sugar, a Trading Standards' report reveals there have been few changes in in-store marketing tactics since 2004.
Editor's Comments:UK/ORGANIC/WELLNESS
KSS RETAIL; Portugal's Largest Retail Chain, Sonae Distribuicao, Selects KSS Retail for Price and Promotion Optimization
Science Letter
Sonae Distribuicao, operator of more than 630 hypermarkets, supermarkets and non-food stores throughout Portugal, announced that it has selected the KSS Retail PriceStrat solution for price and promotion management. Sonae Distribuicao made the decision to go with KSS Retail's solution after an extensive evaluation of all offerings in the market. Sonae Distribuicao is Portugal's largest retail chain and operates under various brand names, including Continente, Modelo, Modelo Bonjour and Worten (see also KSS Retail).
Editor's Comments:EUROPE
Footfalls aren't falling
Business Today
Last fortnight, Noel Tata, Managing Director, Trent Ltd, flagged off its 4th hypermarket format, a Star Bazaar flagship store, in suburban Mumbai. This is the second such store in Mumbai. Spread over 75,000 sq. ft, the store will stock everything from essentials to niche items like exotic cuisines at an international food section, a live bakery and a deli section. The Tata company's Star Bazaar is, doubtless, yet another gleaming temple of modern-day India. Yet, at a time when inflation is raging and consumer sentiment isn't at its zenith, the timing of the launch could be questioned. Tata, for his part, doesn't see any cause for shilly-shallying. It is not risky to open a store in this category of products and in a format that is really trying to bring value to the customer. Our aim is to give the customer the best quality at the lowest possible price and, therefore, it's possibly the best time for us when the customers are also looking for the best deals on offer, Tata told BT at th...
Editor's Comments:SHOPPER INSIGHTS/INDIA
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Wondering where we get the news?
We use the following terms to search: 4,000 global news sources
category management or category manager or category development or category analyst or category buyer or category advisor or category captain or consumer insights or shopper insights or cross-category or optimal aisle management or channel management or planogram or space management or space manager or shelf set or customer insight or customer management or ethnic marketing or hispanic marketing or in-store marketing or in-store execution or price optimization or pricing optimization or efficient assortment.
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AZ
Phoenix, AZ
Premiere Beverage Alcohol Company
Fry's Team Category Manager
This premiere Beverage Alcohol Company seeks a Category Manager to handle all strategic category analysis and planning for the Fry's team. This position plays a pivotal role in developing Fry's overall business in this category, in the retail environment. If you have 3-5 years experience, strong analytical skills, solid customer interaction and you are a self-starter who desires an exciting, fast paced environment in a growth-oriented company we want to hear from you! This position is home based and has a very competitive compensation package.
Contact Us Confidentially
CA
Los Angeles, CA
Johnson & Johnson
Manager of Shopper (Retail) Marketing
Johnson & Johnson is recruiting for a Manager of Shopper (Retail) Marketing - Beauty located in Los Angeles, CA. This position is responsible for leading Project BAR - "Best At Retail" for Beauty SS (Neutrogena & CPC), which will define the future look/environments for J&J skin care businesses at retail level. Bachelors Degree and 5+ years CPG marketing, sales, and/or merchandising required.
See Complete Posting
CA
Los Angeles Area
VMI Replenishment Analyst
Leading supplier of Vendor Managed Inventory solutions for suppliers in the entertainment industry (music, film, games) is looking for a VMI Replenishment Analyst to join their team. The Analyst will work on-site with one of their clients to run and assist in various aspects of replenishment and supply chain activities at multiple retailer accounts. This is an interesting opportunity in a dynamic industry with an international company that is expanding globally.
See Complete Posting
CA
Northern CA
Category Managers
Catagory Analysts
If you are in this geography or interested in relocating to it, please contact us to let us know your career path. This is a desired area for many suppliers focused on the Safeway account...be ready when the opportunities arise!
Contact Us Confidentially
CA
San Ramon, CA
Foster’s Wine Estates
Category Manager, Western Zone
Manage all category management related initiatives with National Chains and the Zone markets. Ensure execution of chain-wide category management projects that focus on FWEA Sales/Marketing campaigns and Sales Tools. Drive Product, Placement, Promotion & Pricing strategies for the FWEA Portfolio with the designated retailers and distributors.
See Complete Posting
CT
Stamford, CT
Daymon Worldwide, Inc.
Consumer Research Associate New
In an effort to address the growing need for greater clarity in areas of strategic retail brand development and consumer research, the Consumer Insight team is seeking to fill the position of Consumer Research Associate. The Consumer Research Associate will be a key contributor in helping assess retail, market, consumer, and socio-economic trends via a unique combination of syndicated sales and consumer data, as well as several primary and secondary sources. Qualified candidates should be comfortable communicating innovative insights not just in written form, but also verbally, numerically and graphically depending on the audience needs. This is a tremendous opportunity for an associate to work with a truly dynamic team and gain valuable experience in the areas of strategic analysis, consumer understanding, and category planning.
See Complete Posting
CT
Wilton, CT
Beiersdorf
Category Manager
Health & Beauty aides CPG Co. based in Wilton, CT. is searching for a Category Manager to leverage facts, data/POS, category, consumer, shopper insights to build strongest possible retail position for BDF while enhancing our customer’s categories. Position BDF as the skin and beauty care thought leader and preferred partner by elevating category relevance to meet retailers’ strategies and to drive profitable sales growth for BDF.
See Complete Posting
IL
Arlington Heights, IL
Del Monte Fresh Produce
Category Manager (Central Region) New
Great opportunity in strategic role with buyer interaction!
Support assigned retailer category management programs. Develop initiatives and analyze data (i.e. syndicated, consumer insight). Support sales team/retailers on category management concepts. Requires BBA/Mktg, knowledge of planograms and IRI/AC Nielsen/Spectra, approx. 25% travel.
See Complete Posting
MN
Minneapolis, MN
Johnson & Johnson
Customer Business Analyst
Johnson & Johnson is recruiting for a Customer Business Analyst- Meijer/SuperValu located in Minneapolis, MN. This position is accountable to provide analytical support for the Meijer and SuperValu accounts for assigned categories. Bachelors Degree and 2+ years Category Management experience in CPG environment required.
See Complete Posting
MN
Category Analysts & Managers
Is it time for a change? Want to explore what opportunities are there in Minneapolis - which has become a hot bed for category management? We have four different opportunities in three different industries: al bev, food, and HBA. If you have that 3+ years of experience in classical category management skills - contact us immediately to explore these different opportunities! Let's understand your current situation to see which position would be the best fit for you!
Contact Us Confidentially
MN
Premiere Beverage Alcohol Company
Sr. Category Analyst/Jr. Category Manager
You will utilize your solid analytical background and your knowledge of space planning to add depth to the SuperValu team for this major adult beverage company. Some direct customer exposure would be preferred, however this is an analytically focused position initially. The company offers strong growth potential and the ability to work with major brands!
Contact Us Confidentially
MULTIPLE LOCATIONS
Colgate-Palmolive
Category Development Manager
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. We are seeking Category Development Managers with at least two years key account experience and two years category management experience. Must have an understanding of consumer data applications and merchandising expertise in the consumer brand industry.
See Complete Posting
NJ
Skillman, NJ
Johnson & Johnson
Manager, Sales Strategy
Johnson & Johnson is recruiting for a Manager, Sales Strategy supporting CPC Beauty products located in Skillman, NJ. This position is responsible for leading the strategic development of a sales-ready product group business plan for field sales, and leading the New Item launch process for CPC Beauty products, ensuring timely delivery of product to the marketplace by coordinating efforts of marketing, production, display, and sales planning to ensure effective implementation of the plan with the field sales force. Bachelors Degree and 6+ years CPG sales, including strong category management skills are required.
See Complete Posting
WI
Sheboygan Falls, WI
Johnsonville Sausage
Director of Strategic Insights & Analytics New
Johnsonville Sausage, LLC has an opportunity for a Director of Strategic Insights & Analytics to lead the team responsible for providing Best-In-Class insights and business analysis for the Sales and Marketing Teams. You will lead all relationships with research partners across syndicated data suppliers (Nielsen, SPECTRA, etc.) and primary consumer research suppliers.
See Complete Posting
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