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Find Category Specific Data, Tools, Events, Share Groups, Consultants &Trainers!
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The Hartman Group
The Hartman Group uses the following qualitative methodologies:
Retail Anthropology
One-On-One, Semi-Structured Interviews
Language Context Analysis
Social Network Observation
Online Observation |
research |
3/16/06 |
none |
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Kraft's- Shopper Motivation Foresight (TM)
Shopper Motivation Foresight™
Only Kraft provides the insights that help retailers keep pace with customer purchasing behavior, attitudes, and motivations. Through Shopper Motivation Foresight™ you can get a better understanding of local-level issues such as channel shifting, customer loyalty/satisfaction and category management tactics from a consumer perspective. |
research |
3/16/06 |
none |
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Alan Newman Research Richmond, VA
Primary Business
Full Service Research
Focus Group/Qualitative Facility
Data Collection
Description of Facility and/or Services
A full service market research firm offering a state-of-the-art focus group facility. Located in modern office park. Facility provides observation for up to 15 clients, tiered seating, and client lounge. Expert recruiting conducted on-site. Professional moderators on staff.
In-Store/On-Site Services
In-Store/On-Site Intercept
Mystery Shopping
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moderator |
3/16/06 |
none |
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Hispanic Focus Unlimited
Primary Business
Focus Group/Qualitative Facility
Qualitative Consultant/Moderator
Data Collection
Description of Facility and/or Services
Hispanic Focus Unlimited offers: Trained bilingual Hispanic staff to conduct both qualitative and quantitative research. Professional English Spanish translation, focus groups, ethnographic studies, mock trials, statistical analysis, intercepts studys. Nineteen years experience in data collection. Unique blend of expertise, quality, and on time reliability. Coverage includes South Texas. Ideal geographic location for Hispanic studies; i Se Habla Español!
In-Store/On-Site Services
In-Store/On-Site Intercept
Mystery Shopping
Store Audits/Demos/Distribution Checks
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moderator |
3/16/06 |
none |
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Galloway Research Service
San Antonio's foremost full research firm. Dedicated since its inception in 1967 to the highest quality professional and personalized service. Complete range of research design, data collection/processing, and analysis services offered. Extensive experience in CRT interviewing. Four focus group facilities |
research |
3/16/06 |
none |
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In-Store Marketing
Based outside of Chicago, the In-Store Marketing Institute serves brand marketers, retailers, agencies and manufacturers worldwide with information and educational events focused on improving retail marketing strategy. |
research |
3/16/06 |
none |
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Market Research Services Inc
In-Store Interviewing
When a consumer reaches for a product on a store shelf, the eye of market research should be wide open. This is the only time and place that consumers' purchase interest and motivations are well defined and readily expressed. |
research |
3/16/06 |
none |
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Sorensen Associates research philosophy is "Assessment in Context."
As the pioneers of in-store research, we have learned a lot watching and interviewing shoppers in their favorite stores. Our experience and our unparalleled access to the customers' stores are
powerful tools waiting for you. |
research |
3/16/06 |
none |
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Cannondale Associates - Category Management Insights
Cannondale serves a broad range of clients, but our primary customer base is leading packaged goods manufacturers. Simply put, Cannondale undertakes projects which are intended to help manufacturers deal more effectively with their retail customers, including grocery chains, mass merchandisers, drug stores, and convenience stores. |
research |
4/21/06 |
none |
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TNS-Retail & Shopper Insights
TNS has a business dedicated to providing clients with retail and shopper insights based on strengths in brand equity, purchasing behaviour, in-store marketing and retail strategy. |
research |
4/12/08 |
none |
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SmartRevenue
Aligning Brand Strategy with Retail Strategy and Execution:
Shopper-Centric Insights, Strategy, and Solutions |
research |
3/7/07 |
none |
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SheSpeaks
Launched in January of 2007, SheSpeaks is a national online community of over 35,000 dynamic women who are interested in influencing the products and services around them. SheSpeaks gives women a forum to express what they need and want as well as opportunities to connect with other women. In turn, SheSpeaks is committed to broadcasting women's opinions to a broad audience including product manufacturers, the media and other women. |
research |
1/24/08 |
none |
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Aberdeen Report: Small & Mid-Market Enterprises Leading the Way in Return on Marketing Investment; Use of technologies to create processes around customer interactions noted as critical to helping organizations achieve customer-centric orientation
at rates higher than the industry average.
Business Wire
A new benchmark study from Aberdeen Group has confirmed what savvy marketers have known all along: using technology to create processes around customer interactions is critical to creating a customer-centric organization and deriving better returns from marketing investments. |
moderator |
4/19/07 |
none |
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Female shoppers appear to be creatures of habit; Study shows the approach women take to making purchases doesn't change as they move through life
Keep an eye on your daughters as they meander the corridors of your local mall. They are revealing a lot about themselves - specifically, their current and future shopping habits. The way they buy their jeans and iPods is the same way they'll buy cars and condos. According to a survey of women's shopping habits conducted by AMP Agency, the approach females take to shopping does not change as they mature. It doesn't matter if she's buying a pair of jeans at 18, a new sofa in her 20s or her first home at 40, the manner in which she negotiates the shopping experience never changes. |
training |
9/4/07 |
none |
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PRE-RECORDED WEBINAR
Session 2: Spotlight on Category Review
Explore the best way to analyze data to understand category dynamics and identify areas of opportunity where markets, segments and brands are underperforming. Learn methods for establishing a category’s dynamics and strategies to grow category sales. Plus, hear best practices on benchmarking performance.
View Recording
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Two minute video segment entitled "Attention shoppers! You’re on camera"
aired twice on CNN American Morning on November 24, 2006 and throughout the day on CNN Headlines News on November 25, 2006. It was part of CNN’s coverage of the holiday shopping after Thanksgiving. It discussed how VideoMining is helping retailers and consumer product manufacturers improve marketing, merchandising and customer service.
Watch the video on-line (no download required)
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Shopper Marketing Share Group: Learn best practices and explore innovative ways to leverage the store to build sales and brand equity at retail. Interscope's Shopper Marketing share group provides perspective across the total in-store marketing mix – to include shopper insights, customer product portfolios, innovative in-store environments, digital media, customer service and, of course, account specific promotions. Email Alison Chaltas to expand your professional development through this unique no-nonsense learning environment.
Interscope Share Groups
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