Highlights
The Category Management Association (CMA) features a weekly e-newsletter, Share Groups, resource directories, best practice surveys, and global events, and is the only organization certifying individual professionals and companies based on industry-wide recognized standards. 

Overview
The CMA was founded in 2004 in response to the need for formal training standards and certifications in the area of category management. While this remains the core mission of the Association, it has evolved into a the global category management community connecting a broad range of strategic insights and planning functions from both manufacturing and retail including: consumer and shopper insights, analytics, marketing, in-store execution, merchandising, trade promotion, and pricing.

Global members include businesses and individuals from the top consumer goods companies and leading retailers, plus mid-size companies, universities, and solution providers. The CMA collaborates with its members to realize best practices and advance the discipline of category management. Together we solve common problems with innovative solutions.

The Association is an unbiased central source for industry information and is unparalleled in its sole focus on category management.
Our only vested interest is in our members.
We invite you to join and encourage your participation — it’s your association.