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Category Management Association
210.587.7203 Central Time USA
210-858-7067 fax
memberservices@cpgcatnet.org

About the Association

Highlights
The Category Management Association (CMA) features a comprehensive Website, weekly e-newsletter, Share Groups, resource directories, best practice surveys, and global events, and is the only organization creating academically and industry recognized training standards and offering certification programs for category management professionals.

Overview
CMA was founded in 2004 in response to the need for formal training standards and certifications in the area of category management. While this remains the core mission of the association, it has evolved into a forum connecting a broad range of strategic planning functions from both manufacturing and retail including: consumer and shopper insights, analytics, and marketing, in-store execution, merchandising, trade promotion, and pricing.

Global members include businesses and individuals from both the top consumer goods companies and leading retailers, as well as midsize companies, universities, and solution providers. CMA collaborates with its members to realize best practices and advance the discipline of category management. Together we solve common problems with innovative solutions.

CMA serves as an unbiased central source for industry information and is unparalleled in its sole focus on category management. Our only vested interest is in our members.

We invite you to join and encourage your participation — it’s your association.

Category Management Association 2010 Plans


		NEW! Latin America Conference - May 27/28, 2010 Leading retailer presentations from multiple countries and channels; Read more Best Practice Surveys At the request of several Corporate Members we will be conducting surveys on topics like: reporting structures, shopper insights, space management, sales tools and systems, and category management internal acceptance as the key to sales strategy. Request Participation Individual Professional Certifications Read more Throughout 2010, all industry-offered coursework will be listed on the Website and those designated "certified" will be accepted as credits towards individual certifications. Professional Certification Levels PDF Expanded Share Groups Creation of an ROI Presentation Template ROI - Value of CatMan in your Organization (Director Level/Corporate Members Only) Leaders developing a guideline for communicating the of the value of category management to C-level company directors. The 2010 North American Conference will build on last year's success and nclude even more retailers, plus, a workshop on "retail-centric business planning" Suggestions? Send an email

What did the association accomplish in 2009?


		The Certification Steering Committee completed its first document, a 24-page Certifications Standards document, two years in the making. See the contributors to this effort Increased engagement and participation from both retailers and manufacturers in the monthly Share Groups Growth in annual conference 2009 Atlanta with highly interactive retailer-led roundtables plus planned seating at meals allowed great personal interaction! Initial development of guidelines for communicating the of the value of category management departmental success to c-level executives. ROI - Value of CatMan in your Organization (Director Level/Corporate Members Only)