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MEMBERSHIP IS A CAREER INVESTMENT.
We are the only professional Association committed to advancing standards in category management.
Our only vested interest is in our members.
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As a member of the Category Management Association, you are a member of the global category management community. As a member of this community, you help to define the function and strategy, form best practices, and create innovations. Our members are shaping the future of the discipline.
What is a category manager? It depends on who you ask. The Association is helping to better define roles and structure for a common language. Category Management includes: Consumer insights, analytics, in-store execution, space management, shopper marketing, TPM, and pricing.
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What are the qualifications of a “category manager?” It depends on who you ask. The Category Management Training Standards and Certifications Steering Committee established industry-wide standards - defining expected skill proficiency. Certification is based on these recognized standards.
How can category managers innovate? It depends how you ask. Having a common language and common processes in place, provides the means for better collaboration and joint value creation is the catalyst for improvement and innovation.
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Click Picture to Download Association Overview PPT |
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