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Central & South America Chapter Discussion |
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Arellano
To be a company model in investigation of marketing for Latin American countries, recognized by the development of tools specially designed for our markets.
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3/22/06 |
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Mission statement ‘Advancing Professional Standards in Category Management.’
Early in 2003 an informal newsletter began circulating as an anonymous discussion group exchanging ideas and advice. An interview with Progressive Grocer article prompted the formation of a formal organization November 2004.
Since that time, the association has blossomed by simple word-of-mouth into a member-driven resource for sharing information and advice. The Resource Directories continue to expand by category and channel. Each of these directories has a matching Discussion Group, some of which are very active and some of which sit empty until someone starts a thread.
International Chapters have been added by request, along with university resources, professional coursework listings, new discussion group areas, and a new 'Virtual Convention Center' to allow members to hold small meetings as well as large webcasts.
The association seeks to serve the needs of its members and guests, creating 'buckets' for information to be amassed, and creating a 'place' for interaction among peers.
We invite you to participate, give us feedback and/or contribute an idea or information resource.
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