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	Category/Product Directories
	Channel-specific Directories
	Space Management Directory
	Special Interest Topics
	Consumer Insights Directory
	Cross-Category Marketing Directory
	Ethnic Marketing Directory
	Shopper Insights/Segmentation
	Wellness
	Retail - Centric
	Software & Data Tools Directory
	Supply Chain
	Trade Marketing Directory
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	Suggest a Resource Directory

Special Interest Topics

Find Category Specific Data, Tools, Events, Share Groups, Consultants & Trainers!

Consumer & Shopper Insights

Consumer Insights Directory

Cross-Category Marketing Directory

Ethnic Marketing Directory

Shopper Insights/Segmentation

Special Value: The Boomer Heartbeat Report and LiveWire Newsletter

The Boomer Heartbeat provides the benchmarks you need to examine the Boomers' outlooks, values, finances, health, household composition, consumption patterns and psyches as they move through their final working years and beyond.

LiveWire offers ongoing insights into the mature market (consumers aged 40+). Each issue features innovative articles from mature makret thought leaders and business leaders, reviews of current research, tactics and strategies that resonate with the mature market, and discussions of the latest news and trends.

A Little History


		Mission statement *‘Advancing Professional Standards in Category Management.’* Early in 2003 an informal newsletter began circulating as an anonymous discussion group exchanging ideas and advice. An interview with Progressive Grocer article prompted the formation of a formal organization November 2004. Since that time, the association has blossomed by simple word-of-mouth into a member-driven resource for sharing information and advice. The Resource Directories continue to expand by category and channel. Each of these directories has a matching Discussion Group, some of which are very active and some of which sit empty until someone starts a thread. International Chapters have been added by request, along with university resources, professional coursework listings, new discussion group areas, and a new 'Virtual Convention Center' to allow members to hold small meetings as well as large webcasts. The association seeks to serve the needs of its members and guests, creating 'buckets' for information to be amassed, and creating a 'place' for interaction among peers. We invite you to participate, give us feedback and/or contribute an idea or information resource.

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