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Find Category Specific Data, Tools, Events, Share Groups, Consultants & Trainers!
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All members, including vendors, may submit relevant links. Please include a brief description.
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AAIA
The Category Management Program is a collaborative industry initiative to bring together all players in the supply chain to share information in order to operate our businesses more efficiently and profitably. |
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2/9/08 |
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TNS-Automotive Market Research
TNS Automotive is the leading global provider of market research and insights, with a specialist network of over 350 dedicated researchers in over 50 countries |
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2/9/08 |
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Automotive In-Store Marketing
We have been providing planogramming (heretofore referred to as MerchoGramming™) services to major manufacturing and retailing companies for almost twelve years. In addition, we have planogrammed over 30 major automotive categories - from parts to accessories. |
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2/9/08 |
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Harris Interactive -Automotive Research
Harris Interactive’s Automotive Research Practice has a singular mission to supply insightful research, analysis and strategic consulting services with a deep understanding of your company and industry sector. Through a mutual partnership with our global clients, we impart international automotive expertise through our local research teams located throughout the world. |
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2/9/08 |
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TPG - Introduction to Category Management
Agenda•Understand what Category Management is and is not.•A brief overview of the category management process•Show how the principles of category management can help build your business |
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2/9/08 |
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United Components -Category Management
United Components, Inc. is a leading designer, manufacturer and distributor of a broad range of filtration products, fuel and cooling systems products and engine management systems for the automotive, trucking, marine, mining, construction, agricultural and industrial markets. |
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2/9/08 |
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Strategic Vision
Strategic Vision is part of StrategicVision Worldwide, a research-based consultancy with thirty-five years of experience in understanding the consumers' and constituents' decision-making systems for a variety of clients, including most automotive manufacturers, American Airlines, Procter & Gamble and Coca-Cola. Its unique expertise is in identifying individuals', groups' and societies' comprehensive motivational hierarchies, including the descriptive attributes, personal consequences associated with experiences, the values and emotions that establish priorities and set motivation, and the deep-seated personal images that reveal meaning - all of which shape perceptions and cause behavior. |
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1/24/08 |
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