Cross-Category Collaboration Groups
This retail-centric service for product/shelf mix optimization is designed for the checkout, category, or an entire aisle.   Each supplier's data and category insights are 'blended' into a final proposal in order to synthesize a solution that optimizes the retailer's objectives.  This program is flexible enough to accommodate both qualitative and quantitative weighted key performance indicators based upon pre-established cross-category criteria.
 

CPG CatNet Consulting Capabilities:

Situation Assessment

• In-depth expertise in managing the checkout area with major retailers
• Creation of a common platform for productivity evaluation and subsequent mix decisions
• Complete impartiality with recommendation delivered based upon the achievement of mutually agreed upon objectives
• Focused resources with in-depth experience in strategy development, analytics and execution
• In-depth and impartial analytics and recommendations
• Cross manufacturer and category manager coordination
• Thorough knowledge of consumer impulse purchase occasion
• Defined strategies and plans by merchandising location

Project Approach

• Solidify manufacturer partnerships developed with direction from the retailer. 
• Secure access to necessary data and personnel to perform key project analyses.

Key activities and deliverables:

• Creation of an analytical process to deliver a standard approach to cross-category management
• Full situation assessment including mix, formats and fixturing
• Strategic process recommendation for on-going management and evaluation
• Creation of a project timeline that incorporates key milestones