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CatMan News: Unique to category management issues from over 4,000 global news sources
COPYRIGHTS: Members have article copyrights for use in your Customer and Internal Presentations!
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Price-sensitive consumers lift discounters; Costco, Wal-Mart gain from frenzied hunt for bargains, while many high-end retailers falter
The Toronto Star
Like a lot of Canadian consumers, Pam MacNeil is watching for sales, clipping coupons and shopping at stores she perceives cater to bargain hunters. But she's still shopping. Despite stock-market losses that have put a crimp in retirement savings and fears the biggest U.S. banking crisis since the Great Depression could spell future job losses, Canadians are still heading for the malls. So far. Editor's Comments:CANADA/SHOPPER INSIGHTS
Nearly 7 Out of 10 Canadians Plan More Coupon Use in a Slowing Economy; As Inflation Creeps, Coupon Savings can Soften Blow of Rising Living Costs 58% Say They're Attracted by Ease of Paperless Coupon
Canada NewsWire
Pressed with a sluggish economy and escalating living costs, Canadians are looking to the coupon for relief, according to survey results released today by North American target marketing leader ICOM Information & Communications (ICOM). Of the 2,099 Canadian consumers who responded to a recent ICOM survey, 69% said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 42.4% much more likely and 26.4% somewhat more likely. The robust 69% bucks a trend, as overall coupon redemption rates have been on the decline in Canada in recent years, prompting many marketers to rethink their coupon strategies. ICOM's nationwide survey of Canadian households was conducted in May. The online research was sent to 40,000 households in the ICOM Shopper's Voice database.
Editor's Comments:CANADA/COUPONS
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No News? Wondering where we get the news?
We use the following terms to search: 4,000 global news sources
category management or category manager or category development or category analyst or category buyer or category advisor or category captain or consumer insights or shopper insights or cross-category or optimal aisle management or channel management or planogram or space management or space manager or shelf set or customer insight or customer management or ethnic marketing or hispanic marketing or in-store marketing or in-store execution or price optimization or pricing optimization or efficient assortment.
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Canada Chapter Discussion |
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Mission statement ‘Advancing Professional Standards in Category Management.’
Early in 2003 an informal newsletter began circulating as an anonymous discussion group exchanging ideas and advice. An interview with Progressive Grocer article prompted the formation of a formal organization November 2004.
Since that time, the association has blossomed by simple word-of-mouth into a member-driven resource for sharing information and advice. The Resource Directories continue to expand by category and channel. Each of these directories has a matching Discussion Group, some of which are very active and some of which sit empty until someone starts a thread.
International Chapters have been added by request, along with university resources, professional coursework listings, new discussion group areas, and a new 'Virtual Convention Center' to allow members to hold small meetings as well as large webcasts.
The association seeks to serve the needs of its members and guests, creating 'buckets' for information to be amassed, and creating a 'place' for interaction among peers.
We invite you to participate, give us feedback and/or contribute an idea or information resource.
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