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What is Category Management?


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Books: See what's selling

Books: See what's Selling

Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
Category Management: Positioning Your Organization to Win
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
Store Wars: The Battle for Mindspace and Shelfspace
Category Management: Positioning Your Organization to Win
Category Management
Grocery Revolution: The New Focus on the Consumer
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
How Customers Think: Essential Insights into the Mind of the Market
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Category Management: Positioning Your Organization to Win
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison


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Last updated: April 11, 2007