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Walgreen at Credit Suisse Group Healthcare Conference - Final
FD (Fair Disclosure) Wire
Corporate Participants * Ed Kelly Credit Suisse - Analyst, Moderator * Wade Miquelon Walgreen Co. - SVP, CFO Presentation ED KELLY, ANALYST, MODERATOR, CREDIT SUISSE: Good afternoon. My name's Ed Kelly. I'm the food and drug retailing analyst at Credit Suisse. I obviously cover Walgreens, which is our next presentation. We're very pleased that the Company has decided to attend the conference this year. It's their first time here. I'd like to thank them for participating. Presenting today for the Company will be Wade Miquelon, Senior Vice President and Chief Financial Officer. Wade joined the Company only four to five months ago, but has already started to make meaningful and much needed changes. And I'm sure Wade will touch on those today. He joined from Tyson, where he was CFO. He also has 16 years of experience at Proctor & Gamble. Wade is accompanied by John Spina, Walgreens Treasurer, and Rick Hans, Vice President of Investor Relations. And, with that, I'll turn it over to Wade.
Editor's Comments:WALGREENS COMMENTS ON EFFICIENT ASSORTMENT AS EFFECTIVE STRATEGY
Walgreens Names Sona Chawla Senior Vice President of E-Commerce
Business Wire
Walgreens (NYSE:WAG)(NASDAQ:WAG) today named Sona Chawla to the new position of senior vice president of e-commerce, effective July 1. Chawla joins Walgreens from Dell, Inc., where she was vice president of global online business.
Editor's Comments:PEOPLE-ON-THE-MOVE/DRUG CHANNEL/ON-LINE RETAIL
Investors helping Goliath grow; Expansion plan with Walgreens prompts tech firm to sign deal giving it $27 million in funding, expertise from partners
Chicago Tribune
Bob Michelson knows retailers want proof. When merchants add a new in-store display to their aisles, they want to be sure it will pay off at the register, said the chief executive of Goliath Solutions, a Deerfield-based technology company that measures in-store marketing. Using radio frequency identification technology, Goliath remotely tracks in-store displays, comparing that information with sales data to determine effectiveness, Michelson said. Goliath sends e-mail alerts to retailers and consumer product companies telling them how displays are performing so they can make adjustments
Editor's Comments:IN-STORE MARKETING
KLINE; Kline Study Reveals Gold Standard for Retailer/OTC Marketer Partnerships
Lab Business Week
U.S. drug retailers are looking for a more interactive relationship with over-the-counter drug marketers and have gone so far as to identify a "gold standard" for the marketer/retailer relationship, built on communication and sales support, according to the latest research from worldwide consulting and research firm Kline & Company (see also Kline).
Editor's Comments:OTC RETAILER STUDY
In-Store Marketing Success Begins With Understanding Shoppers; Customer Base Should Determine Promotion
Market Wire
All shopper marketing campaigns are not created equal because every retailer has a unique customer base. For a campaign to be successful, marketers should tailor it to their shoppers' preferences and include media that influences them to purchase. For example, according to findings released by BIGresearch (http://www.bigresearch.com) at the Promotion Marketing Association's first annual Shopper Marketing Summit, 71.6% of Kroger shoppers say coupons influence their grocery purchases; while 59.2% of Safeway shoppers say the same.
Editor's Comments:SHOPPER MARKETING/COUPONS/KROGER/SAFEWAY
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